Performance Marketing Insider

In the “very interesting” news category, Summit Entertainment LLC, the film studio that makes the “Twilight” series of films, has sued the owner of Twilight.com for trademark infringement. According to the complaint, Twlight.com (which was registered before the Twilight books were even created) is infringing on the Twilight films TM, by falsely leading the public [...]

Peter Bordes is not shy for words. He’s become one of the most outspoken members of the Performance Marketing Industry, and has made it clear to anyone who is listening that he wants to clean up the industry. As the CEO of MediaTrust, he’s taken the industry to new levels, and has introduced the first [...]

Affiliate marketers are always looking for an edge in order to deliver the most relevant offers to their audiences and optimize their campaigns. Adknowledge has developed an algorithmic targeting platform, the Affiliate Recommendation Tool (ART) that analyzes data and past campaign successes in order to make recommendations to affiliates. With targeted campaign recommendations developed through [...]

Cost Per Download or Cost Per Install marketing is a pay-per-performance model often run through affiliate programs for software and adware providers.
While the marketing method was originally mainly created by adware providers in around the start of the millennium, it has now become more and more a part of the gaming industry. Quiet a few [...]

An Affiliate is someone who is involved in Affiliate Marketing, through an Affiliate Program. Affiliate programs are extension of online merchant’s marketing and promotions, where they pay only on a Cost-Per Performance Basis.
This usually means that you are only paid when someone buys a product, such as the Amazon Associates program, or when someone signs [...]

National Web Leads (NWL) specializes in Cost-Per-Action (CPA) subprime consumer finance offers.  NWL is the first choice among those seeking short form payday loan offers. Since 2005, when affiliate networks need attractive, high-performing private label or holiday themed payday loan offers they think of National Web Leads.

If you didn’t already know (and if you don’t listen please) traffic is essential for any affiliate and performance marketer. Buying traffic is one easy way to generate traffic, but as any half-assed marketer will tell you, organic traffic is the best place to start. So, without much ado, here are several amazing places to [...]

MediaPost covered this week for some reason a case in 2009, where Facebook has been accused of not following industry standards for “legitimate” clicks. I’m not 100% sure why MediaPost is covering something almost three years old, but perhaps they just wanted to emphasize the old lawsuit in order to get some more traffic. Either [...]

According to a recent release Google has decided to shut down all of AdMobs web advertising capabilities, leaving thousands of affiliate advertisers in the dust. They are pushing instead their own Google Adsense for mobile web content as the preferred method of advertising on web-based mobile content.
This comes on the heels of numerous complaints from [...]

During the last two weeks I’ve been testing 7Search for the readers, trying different types of advertisements for the purpose of trying to develop the advertisements that will generate the best CTR. I’ve spend thousands of dollars on each advertisement, trying different variations of those advertisements for different products. What I’ve encountered is that there [...]

Tracking202, Inc., a PPC solutions provider, has launched Conversion202 (www.Conversion202.com).
Conversion202 is a Web-based software that allows online marketers to test and optimize their websites faster than ever before.
Using Conversion202, Web marketers can run advanced A/B and multivariate tests to learn which site variations are most effective at converting visitors to customers.
Easy to use and deploy, [...]

Never heard of the company Essociate? Neither has most of the industry. That’s because their business model, according to many CPA network owners I have spoken to is simple: they allege that they own the patent for affiliate marketing and want to make sure that everyone pays them a hefty fee to run an affiliate [...]

Above All Offers is a new network created by the founder of BlueHatSEO.com. They seem to have some interesting technologies built themselves, including optimization and integration for mailers and feed pulling. From their website: “We are here to help you make money. We will make sure we are here when you need us, and will [...]

According to an email blast sent by Audrey Breheney, Epic fka Azoogle is celebrating reaching 50,000 publishers. Not only are they mentioning this fact, but claiming to be the first affiliate network to reach 50,000 publishers. While we agree that this is a great feat and thank them for this, there is a significant problem [...]