Panel: Increase ROI in Pay-Per-CallWritten by Heather Vale
July 25, 2014 # 6:47 am # CEO Interviews, Expert Guides, Specials # 6 Comments
In this special roundtable discussion moderated by Performance Marketing Insider’s Heather Vale, discover what works and what’s coming in the future for Pay-Per-Call marketing. Our panel of experts includes Mike Williams, Network Manager of RingPartner; Carlton van Putten, VP of Marketing for LogMyCalls; Drew Thorne-Thomsen, SVP of Business Development for Invoca; and Leonidas Kaplan, publisher and owner of Premium23.com. Find out why Pay-Per-Call is so popular now, what verticals it works in and where it’s expected to expand, how conversions compare to other methods of lead gen, and what types of data analytics you have access to as well as what would make the process better. Also discover the strategies advertisers should use to increase their ROI, and the techniques publishers can implement to maximize results.