Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts, find out what RingPartner is, how the pay-per-call affiliate network transitions web traffic to paid phone calls, and how that benefits both advertisers and their network of publishing distribution partners. Also discover how pay-per-call compares to mobile lead gen, why it’s more efficient and effective in achieving the same end goal, where the pay-per-call industry is heading, and how it affects the performance marketing landscape.
About Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.
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