36% of all Ad Impressions are Fake Bots
Home » Industry News, Marketing Insights, Specials

36% of all Ad Impressions are Fake Bots

svedka-unsexy-robot

Solve Media has recently released their latest Bot Traffic Market Advisory Report.  Not surprisingly, it shows that the amount of suspicious traffic is continuing to rise.  This report focuses heavily on how this fraudulent traffic is affecting the automotive industry.  Since the auto industry is the second largest buyer of all online advertising, they have a lot to lose when it comes to ad fraud.

In addition, however, they will also have a lot of pull with marketing and advertising companies, and may play a key role in fighting back against bot traffic.

In the report, Solve Media found that 36% of all traffic that ‘views’ automotive advertisemtns is suspicious.  22% has been confirmed to be non-human traffic.  Bots are even entering the mobile sites, with 6% of mobile traffic on automotive sites confirmed to be coming from bots and 13% being suspecious.

These numbers add up to show that the various car brands that advertise online will waste about $540 million displaying ads to non-human visitors.  Of course, these bots will never be able to purchase a vehicle, so the money being spent is completely wasted.

The automotive industry is really taking notice of these numbers.  Keith Morris, the SVP of Team Detroit, commented recently that, “The bot traffic plague is a major challenge in the automotive industry, but we are proactively addressing the issue in all of our digital marketing efforts.  We are seeing significant success with engagement and performance based media like Solve Media that eliminate the noise and waste of non-viewable ads and bot fraud.”

The data contained in this report was compiled from thousands of automotive related sites that Solve Media publishes on.  The past two years worth of data contained insights from their 10,000 publishers across its network.  This included display, video and mobile focused sites.  You can read more about the report HERE.

Written by Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

There are five comments. Join the discussion.











Share/Bookmark this!

5 Comments

Leave a reply

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

Recent Posts

Subscribe to PerformInsider

Get a FREE COPY of the Affiliate Marketing Insiders Handbook NOW! You'll also receive the free Performance Marketing Insider Newsletter and recieve weekly updates on what is going on in the affiliate and performance marketing industry. You'll learn it first at Performance Marketing Insider.

Your Email
 
Your Name



Advertise Here