Rich Schefren’s Facebook Campaign Goes BadWritten by Pace Lattin
April 29, 2014 # 12:08 am # Marketing Insights, Specials # 3 Comments
A lot of the internet marketing “gurus” use social media, especially Facebook and Twitter to promote their programs. At least a dozen times a day I get advertisements from these guys, claiming of course that they know the secret to internet marketing, making money online and so on. Let’s ignore whether or not these guys are legit, but instead focus on perhaps one of the biggest failures I’ve seen so far in marketing one of these products.
Below is a Facebook promoted post that caught my eye from a guy named Rich Schefren. I have no idea who he is, perhaps he’s a marketing genius of sorts and his programs work. His promoted post caught me eye because of the video with Brian Tracy, which not only looked as if it was from a 1980’s info commercial, but that Brian Tracy had been brought back from the dead specifically to do this commercial. Somehow during the entire video he managed not to blink once, and I swear not a single facial muscle moved either. I assumed even before watching this, they were pitching an alternative to botox that would make me a millionaire.
I wasn’t the only person who noticed this. In fact, there were dozens of comments about Mr. Tracy’s interesting look which provided more than ample humor for many of the other commentators.
However, there were many other comments that weren’t so funny criticizing the course, and the promoter. They called Mr. Schefren a fraud, a crooked and linked to ripoffreport.com. It wasn’t one random comment, but dozens.. some that were years old. Yes, these negative comments had been up for years.
Not only has his hurt his own reputation in his ads by not monitoring what was being said, but his promoted post because a forum for people to attack other products that I assume he would be promoting.
There is no excuse for someone who is an expert in marketing to not monitor what is being said in their own promotional forum. The first thing to be taught in any marketing course whether its in college or online is to pay attention to your own message. Can you imagine walking into a car dealership and having a sticker on the car you are interested in that says “Don’t buy this car, it’s a piece of crap?” This is even more important in social media, where one bad mistake like this can end up hurting your entire campaign.