Media Buying: Don’t Pay for Bad TrafficWritten by Heather Vale
April 14, 2014 # 4:48 pm # CEO Interviews, Expert Guides, Specials # 2 Comments
Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions options allow you to achieve higher quality traffic as an advertiser, and higher payout as a publisher. Find out how this helps you avoid paying for fraudulent activity, what it means to your bottom line and how you can optimize through Engage:BDR.