Cake Ads Topping to Its Sweet Suite of Tools
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Cake Ads Topping to Its Sweet Suite of Tools


In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about how their platform provides an invaluable suite of tools for performance marketers. Find out what sets them apart from competitors, and how their focus on being reliable and scalable is an asset to you. CAKE aims to be innovative and evolve with industry, continuously adding feature sets that allow you to build your business. You have access to tracking tools, web analytics, mobile install and activity tracking, and lead generation. You can capture data, distribute data, track search and display, with an entire ecosystem in performance-based marketing. It tells you the lifetime value of a spend, where to focus your efforts and how to increase your ROI. And it’s all designed to be a “piece of CAKE.” Now there’s a new entry-level self-serve platform, cupCAKE, designed for soloentrepreneurs and smaller businesses. In Part 2 of this interview, you’ll find out more about the features and benefits of cupCAKE.


Written by Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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