Google Patents new Auto-posting Bot
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Google Patents new Auto-posting Bot


This might come as something as a surprise to many marketers, but Google has recently patented a new auto-posting bot.  The program is designed to automatically post to social media accounts and blogs, as well as reply to comments and perform other types of writing automatically.  The technology behind the bot will analyze existing content written by an individual, including posts, texts, emails and other items, and then mimic that writing style.

If it works properly, it would be difficult to tell the difference between a real post made, and one written by Google’s bot.  While this could be extremely helpful for Google and anyone else who gets their hands on it, it is somewhat ironic.  Google has, after all, spent a significant amount of time and energy fighting against marketers who used autoposters in the past.

Several years ago, it was all the rage to create a new blog and use automated programs to find content and automatically post it on the site to help drive traffic.  There were many different types of these bots out there, but most of them would take content, spin it to make it unique, and then post it on the page.  Of course, this is slightly different than what the Google patent is for, but it is similar enough to raise some eyebrows.

It is not clear yet whether this program will just be something used internal to Google, or if it will be a service they offer to the public as well.  If the bot is made, and works well, however, it will be difficult to keep it out of the hands of website owners.  This could give site owners a powerful tool for automating content on their websites, without having it sound awkward and almost unreadable, which was a common problem with most other content spinning software.

For now, we’ll have to wait and see what Google does with this patent. What do you think about this patent from Google?  Share your thoughts in the comments below.

Written by Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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  • John Lynn says:

    Could be that Google just wants to hold the patent so that they can prevent other people from building that technology.
    John Lynn recently posted..Welcome to Killer Blogging!My Profile

    • Having a patent does not prevent anyone else from duplicating the technology – it just prevents them from copying and selling it.

      In fact, I don’t think a patent would provide much protection at all for a software product like the Google autoposting robot.

      Anyone that wanted to could reproduce the functionality of a company’s software by writing their own code that basically mimiced the operation. It wouldn’t be identical code, since different programmers will undoubtedly have their own ways of doing things and different ways of writing code.

      Take Microsoft Office for example. Part of the software is MS Word, the familiar word processor. There are other alternative programs that do basically the same thing as MS Word and some of them are available for free.

      While you can’t make an exact copy of MS Word code and sell it to customers, you could write your own program that performed the same functions and Microsoft couldn’t do anything about it.

      In regards to automatic posting robots, there are several already on the market, and they’re getting better all the time.

  • It could be that Google just wants to be in control, so they can prevent others from building this technology. They try to become monopoles in a legal manner.
    Oana Loredana recently posted..Amazing Dubai MarinaMy Profile

  • Mark Ford says:

    This is a strange one.

    Google makes money from people clicking on adverts. If they create something that automates online activities aren’t they making people less likely to see and click on those adverts?
    Mark Ford recently posted..8 Steps to Create the Perfect Facebook PostMy Profile

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