Google Busts Major Link Network Anglo Rank
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Google Busts Major Link Network Anglo Rank

Matt Cutts

Anglo Rank, a link network that many people were using to improve their search engine rankings, has officially been busted by Google.  Matt Cutts, Google’s head of search engine spam, sent out a tweet which said, ““There are absolutely NO footprints linking the websites together.”Oh, Anglo Rank.” This is a jab at Anglo Rank, where their marketing material specifically states that there are absolutely no footprints linking the websites in their network together.

When websites are linked together, it can allow Google and other search engines to identify the sites involved, and either deindex them all together, or at least dramatically reduce their impact for link building.  Using link networks for SEO has been widely condemned by Google, and Anglo Rank is just the latest in a long list of these networks that have been targeted by Google.

In the last year they have gone after Ghost Rank, SAPE Links, BuildMyRank and many others.  BuildMyRank was one of the highest profile link networks out there, and when they were busted down by Google, it had a large effect on thousands of websites.

Any sites that used the Anglo Rank system will almost certainly see a dramatic loss in their search engine rankings, and could possibly even see a post in their Webmaster Tools system from Google, telling them why they lost their rankings.

One unfortunate fact of today is that many of the sites that will suffer from this weren’t directly involved with using the Anglo Rank system.  They were victims of so called SEO experts, or companies that offered SEO services.  These people would sell their services to website owners and small businesses, and then use the Anglo Rank system to help drive results.  While this can work extremely well, it also exposes the business to this type of risk, oftentimes without their knowing.

For those who use link networks knowingly, however, this should serve as just one more warning that this is not a safe way to build your rankings.  This is black hat SEO, and even if you didn’t get the Google slap this time, you should not consider yourself safe.  No matter what the marketing material of the link network tells you.

Written by Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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8 Comments

  • Louida says:

    That’s why I fear using SEO companies and link building websites. I like doing it the old fashion way and that’s writing quality content, visiting different blogs and engage in commenting section, join forums in my niche, and network with other bloggers.
    Louida recently posted..Great Advice On How to Get More Traffic to Your BlogMy Profile

  • Greg says:

    It’s not black hat SEO, at least not the services that I’ve seen, but it might be a bit gray.

    “One unfortunate fact of today is that many of the sites that will suffer from this weren’t directly involved with using the Anglo Rank system.”

    Ah. So if I’m a competitor to SomeSite.com then I can put up a few of these links and get their listings slammed? Cool.

    Well, not so cool if I’m the one getting slammed. Nice move Google. Not.

    At worst, these links should just be functionally nofollowed, ie: count for nothing. No penalties. The penalties are easily abused by the real black hat types.
    Greg recently posted..Leveling from 90 to 100My Profile

    • Michael Levanduski says:

      Yeah, the ‘negative seo’ threat is growing every day. Fortunately, there is the Google ‘disavow’ tool, but that is a fairly manual process for webmasters to follow, and many of them aren’t even aware of it.

  • Anthony says:

    I understand the importance of SEO and I do keep in it mind when working on my site, but I find simply laying down a good piece of content and sharing it on social media seems to do the trick for me. With the recent updates I’ve seen that my site has increased in PR, so I must be doing something right.

    I’ll just stick with commonsense: good content, link back to older posts, promote on social media.
    Anthony recently posted..Combat Chaos: Best Apps for Keeping Your Life OrganizedMy Profile

  • Steve says:

    Let’s not forget that Google is the biggest Link Network of all time, yet google sites always have pagerank of 9 or 10.

    If people really wanted to avoid being associated with Link Newtworks they would add Google as No index in their index file. I have and I get plenty of sales from my sites.

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