Cake to Move All DirectTrack Clients Over
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Cake to Move All DirectTrack Clients Over


Newport Beach, CA Dec. 12, 2013 — CAKE announced a migration program designed specifically to transition customers of the DirectTrack performance marketing platform to its affiliate platform. Based on a strategic partnership agreement, CAKE and Direct Response Technologies, developers of the DirectTrack platform and a business of Digital River, Inc., have built a pre-integration between their two platforms, giving CAKE an opportunity to acquire the businesses of DirectTrack customers. The agreement follows Direct Response Technologies’ decision to sunset its DirectTrack platform. Businesses interested in learning more about the migration can call 949-515-2022 or email

“Our strategic partnership with Direct Response Technologies and opportunity to work with current DirectTrack customers, will further extend our industry leadership position by increasing our customer base of affiliate networks,” said Jeff McCollum, President of CAKE. “This partnership represents another great investment CAKE is making into our products, people and infrastructure, and we welcome DirectTrack customers that migrate to our platform.”

CAKE is a software-as-a-service (SaaS)-based enterprise tracking and real-time reporting platform that manages media campaigns across mobile, affiliate, display, search and social. The company provides advertisers, agencies and networks with critical business intelligence to make informed decisions with their marketing investments. The CAKE platform supports multiple languages and currencies so online marketers can track the performance of their marketing campaigns and better target their digital spend on a global scale.

“CAKE is an innovative provider of reliable, cost-effective performance marketing solutions,” said Scott Heimes, Digital River’s senior vice president and CMO. “As we discontinue support of our DirectTrack platform, this partnership will offer our DirectTrack customer base a smooth transition onto an industry-leading affiliate marketing platform and enable us to narrow our focus on providing commerce, payments and marketing services to digital products companies and branded manufacturers around the world.

About CAKE
CAKE, the Software-as-a-Service (SaaS) platform is an enterprise solution providing business intelligence for performance marketers. With an easy to use interface, CAKE’s tracking optimizes online campaigns and can increase revenue and reduce operational costs. Real-time reporting and available API enable a single dashboard to manage all of your digital spend. For more information visit or call 949-548-CAKE.

Investor & Media Contact

Brittany Edmonston
Media Relations
949-548-CAKE x 200

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  • Jon Smith says:

    Why is it that there are so many articles promoting CAKE on this blog, but there are few articles which hardly even mention the other tracking solutions?

    There is more to the story here…

    • Pace Lattin says:

      This was a press release, and all companies are allowed to submit press release. Also, companies like LinkTrust have logins to the system here and have submitted articles and they have been posted. Some companies just don’t send us information on a frequent basis. The new PR person at HitPath is a good friend of mine, so perhaps there will be more submits from HitPath

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