Rich Gorman | Direct Response Selling TechniquesWritten by Jennifer Selleck
September 15, 2013 # 10:43 am # CEO Interviews, Specials # 14 Comments
Jennifer Selleck had the opportunity while in Philadelphia to visit Rich Gorman, one of the leaders in the performance marketing and direct response industry. Rich Gorman is an American entrepreneur, direct response marketer, blogger, and inventor. Gorman is best known for creating niche services that are hyper-focused on fast growth markets. Gorman’s business model entails building businesses and hiring CEOs to run them. He focuses on industries that “don’t have a ceiling.” In this video we visited Rich Gorman on one of his sales floors. Rich delves into winning selling techniques for high-dollar transactions. In each industry that Rich competes in, his sales teams consistently out convert the competition. Watch the video to find out how. Our apologies about the audio, there was a lot of work being done behind us and it made a lot of noise: put your speakers on high and you’ll be able to get the most out of this very exclusive interview.