New Study from Google Shows Organic Mobile Traffic Overrated
Home » Industry News, Marketing Insights

New Study from Google Shows Organic Mobile Traffic Overrated

Google Mobile

Many marketers use PPC campaigns from Google’s Adwords or other programs in order to get the traffic they need while they are working on improving the rankings of their sites.  Once they make it to the top one or two spots in Google’s SERPs, however, they stop investing as much into PPC, thinking that their site is already going to be at the top of the page so there is no need to pay for the advertising.

Google has recently released the results of a year-long study they performed which looked at 327 US AdWords accounts in 12 different markets.  The study found that marketers who used the mobile ads an received 88% increase in the total number of clicks they received.  This means that while the site owner may end up paying for a small number of clicks that they would have otherwise gotten for free through the organic results, the vast majority of people who are clicking on ads would not be clicking on the organic results anyway.

The specific markets had slightly varying numbers with Classified & Local markets seeing the highest percentage of clicks coming from the ads at a full 97%.  The lowest of the categories in the study was healthcare, but they still saw an 83% increase in the total traffic.

The bottom line is that as long as there are advertisements at the top of Google’s SERPs (which will always be the case) it makes sense to invest in mobile advertising.  Without paid traffic you are missing out on the majority of the potential for your site.  Of course, the price per click, conversion rate and profit margin will have to be factored in as well.

What do you think about this?  It seems that with such a huge amount of traffic clicking mobile advertisements it isn’t worth the effort many marketers are putting into mobile SEO strategies.  As long as the price per click isn’t too high in a particular niche it would make financial sense to simply focus all the marketing dollars towards high-quality PPC campaigns.

You can see the entire study from Google HERE.

Written by Michael Levanduski

Michael Levanduski is the assistant editor of Performance Markting Insider. He fell into the world of freelance writing several years ago quite by accident, but knew quickly that it would be something he loved from then on. He has been honing his craft ever since. In addition to writing about performance and internet marketing, Michael enjoys researching and writing on a wide range of different subjects ranging from dog training to current events and just about anything else you can imagine. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

There are two comments. Join the discussion.











Share/Bookmark this!

2 Comments

Leave a reply

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

Recent Posts

Subscribe to PerformInsider

Get a FREE COPY of the Affiliate Marketing Insiders Handbook NOW! You'll also receive the free Performance Marketing Insider Newsletter and recieve weekly updates on what is going on in the affiliate and performance marketing industry. You'll learn it first at Performance Marketing Insider.

Your Email
 
Your Name



Advertise Here