Google is Punishing Bad People
Home » Industry News, Marketing Insights, Specials

Google is Punishing Bad People

matt-cutts-at-smx

Over the past several months Google has made a lot of changes to their search algorithm, and yesterday they officially launched the latest change.  This doesn’t come with a cute animal name though.  The latest update targets only what Google’s Matt Cutts calls “spammy queries”.  These are searches which produce a much higher than normal amount of spam sites.  Specifically he mentions payday loans and some pornographic sites, but there are undoubtedly many others as well.

Unlike some other updates, this one will be rolled out to searchers around the world.  It is expected to have an impact on around 0.3% of all searches performed on Google.  Some areas of the world will have a much higher percentage of the total searches affected because of the increased levels of web spam in these areas.  Cutts singled out Turkey saying that about 4% of all searches in this country would be affected by the recent changes.

This update shouldn’t come as much of a surprise to anyone in the marketing community since Google has been saying that they will be cracking down on these types of searches for some time.  Most believe that Google is getting outside pressure to help reign in these types of searches, and it also fits in well with their long term strategy of providing the best possible search results to users.

You can read the official announcement on Matt Cutts twitter feed.  You can also watch a quick video where Cutts discusses this, and other events going on at Google over here.

Do any of you run payday loan or porn sites?  What about other ‘questionable’ web properties?  Were you affected by this change, and if so what do you think?

Written by Michael Levanduski

Michael Levanduski is the assistant editor of Performance Markting Insider. He fell into the world of freelance writing several years ago quite by accident, but knew quickly that it would be something he loved from then on. He has been honing his craft ever since. In addition to writing about performance and internet marketing, Michael enjoys researching and writing on a wide range of different subjects ranging from dog training to current events and just about anything else you can imagine. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

There are eight comments. Join the discussion.











Share/Bookmark this!

8 Comments

Leave a reply

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

Recent Posts

Subscribe to PerformInsider

Get a FREE COPY of the Affiliate Marketing Insiders Handbook NOW! You'll also receive the free Performance Marketing Insider Newsletter and recieve weekly updates on what is going on in the affiliate and performance marketing industry. You'll learn it first at Performance Marketing Insider.

Your Email
 
Your Name



Advertise Here