Over the past several months Google has made a lot of changes to their search algorithm, and yesterday they officially launched the latest change. This doesn’t come with a cute animal name though. The latest update targets only what Google’s Matt Cutts calls “spammy queries”. These are searches which produce a much higher than normal amount of spam sites. Specifically he mentions payday loans and some pornographic sites, but there are undoubtedly many others as well.
Unlike some other updates, this one will be rolled out to searchers around the world. It is expected to have an impact on around 0.3% of all searches performed on Google. Some areas of the world will have a much higher percentage of the total searches affected because of the increased levels of web spam in these areas. Cutts singled out Turkey saying that about 4% of all searches in this country would be affected by the recent changes.
This update shouldn’t come as much of a surprise to anyone in the marketing community since Google has been saying that they will be cracking down on these types of searches for some time. Most believe that Google is getting outside pressure to help reign in these types of searches, and it also fits in well with their long term strategy of providing the best possible search results to users.
Do any of you run payday loan or porn sites? What about other ‘questionable’ web properties? Were you affected by this change, and if so what do you think?