Ted Dhanik: Why Display Media Buying is a Complete FailureWritten by Murray Newlands
March 5, 2013 # 3:28 pm # CEO Interviews, Expert Guides, Specials # 11 Comments
Ted Dhanik, one of the leading experts on display media, talks specifically about the problems with media buying and why performance marketers and affiliates are failing almost all the time. He talks about the “impression curve” and how most media buyers are focusing on low CPMs with almost no results. Basically, most media buys will result in failure if you don’t know what is going on and use a tool that works.