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Next Generation EDU Lead Generation with Sean McCormick

Sean McCormick talks about its Imagine Platform which has been created specifically to generate high quality leads for the EDU space. What is unique about the platform is that it is a full service platform that does everything the hygiene process to the delivery and filtering processing. This means that advertisers will get the leads that they want, based on a variety of certain criteria. On the affiliate side, there is a great reporting tool that allows affiliates to know exactly why their leads are being rejected in real time, giving them better ability to target and deliver better leads. To learn more, watch this great interview.

To learn more about the platform go to http://ifficient.com/ or email smccormick@ifficient.com

About Murray Newlands

Murray Newlands is a reporter with PMI-TV. Before that he was an affiliate marketer in England, trying his hand at making money online. Now he interviews people who make money online for a living!

3 comments

  1. I think platforms like this are a great improvement to the industry. Adding transparency is key to allowing internet marketers to optimize the quality. Congrats Sean on taking the initiative for the EDU Space :)

  2. I agree with Tim, it’s great to see innovation like this especially since so many of the direct schools out there are so far behind in terms of feedback loop/disposition and tracking. Congrats to you and your team Sean. Looking forward to seeing this in greater detail some time soon.

  3. I think its just another bs way to cheat publishers out of hard earned money. Unless they are going to pay $500 a lead they should stop trying to find ways to scrub and wake up and smell the coffee. This industry has some how come under the impression that affiliates and publishers are here to build the businesses of others for free. Try any other type of advertising, you know what the “guaranteed” results are? Nothing, zilch, nada, loosing. This mentally if making an instant day 1 profit on advertising is a joke. The result, advertisers that understand this clearly are getting the attention, while the Edu budgets are being yanked away by the powerful publishers like myself while the useless networks and pub managers cry for traffic.

    When they get desperate enough they come back hoping to pay a CPC to us to try and make it work. Then they lose CPC actions to make up for the loss they take. Again all to appease advertisers who don’t deserve a single thing for free. These schools rape the government out of millions per quarter and put people in debt for life. They should be paying $1000 a lead and the quality they get should be the least of anyone’s concern because the quality they provide (“degrees”) is total shit.

What's your opinion?

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