FTC Pounds Hard Rishab Verma of OBEY
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FTC Pounds Hard Rishab Verma of OBEY

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It seems that if you have anything to do with Ryan Eagle, even showing up with him in photographs, you better run. Well, obviously this has nothing to do specifically with Ryan Eagle, but its still damn interesting. The FTC has sued Rishab Verma, known as the owner of OBEY for among other things, deceptive acts or practices.

According to the complaint,  Verma was involved in the “ending of unauthorized andunsolicited commercial electronic text messages to the mobile telephones and other wireless devices…”  claiming that the consumer had “won a contesat, or had specifically selected to receive a gift or prize.” Basically, the text messages were complete and utter bullcrap violating ever single FTC rule on “free” messaging, if the complaint is correct.

According to KBRC in Houston, Verma has already had some problems with the law:

In 2011, then 19-year-old Verma pleaded guilty five to felonies related to hacking into Fort Bend ISD High School computers to change student grades, attendance records and get teachers personal information. Verma is still on probation for those crimes, and Carpenter said Verma may well have violated the terms of that probation.

Not going to go into anymore details, as you can read the complaint, but it’s pretty obvious that the FTC is serious about going after Verma – including seeking all funds and monies that he’s made. Not a good time to be an OBEY affiliate.

Update: Obey.my has shut down their business, their website now reads “We are being sued by the FTC, and in order to cooperate we are immediately ceasing operations. For questions, please reach out to your dedicated affiliate manager.”

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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