WhatRunsWhere and Advertising Red Books Launch Data Sharing PartnershipWritten by Press Release
February 5, 2013 # 8:46 am # Industry News, Specials # No Comments
Agreement Enables Both Companies to Provide Users with More Detailed Competitive Ad Intelligence
SAN DIEGO / NEW YORK – WhatRunsWhere (www.whatrunswhere.com), the service that enables advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has partnered with Advertising Red Books (www.redbooks.com), the venerable source on advertiser and agency relationships, personnel and billing information, to share selected data for their respective users.
WhatRunsWhere users researching a particular advertiser will now receive a brand description from Red Books, as well as contact information, number of employees, revenue and the name and title of a marketing or sales executive. Conversely, when Red Books users look up an advertiser, they will see examples of several of the brand’s current online display and text ads via WhatRunsWhere.
“With the addition of essential corporate information from such a highly regarded and trusted industry resource as Red Books, advertisers and agencies can now rely on WhatRunsWhere to develop a more detailed picture of their competitors’ online advertising activities and strategies,” said Mike Cojanu, chief executive officer of WhatRunsWhere. “In addition to knowing what web and mobile ads are running, and where, WhatRunsWhere users can now easily learn more about the companies behind those ads.”
“For over 100 years, the advertising and media industry has continually relied on Red Books for up-to-date data and insights surrounding all players in the agency and advertiser industry,” said Sameer Jagetia, President of Advertising Red Books. “Thanks to this new partnership with WhatRunsWhere, users will now see a fresh perspective on the expanding online ad space with a real-time sampling of marketer-specific online ads.”
About Advertising Red Books
Advertising Red Books (www.redbooks.com) is the most comprehensive, up-to-date lead generation and competitive intelligence tool in the advertising & media industry. For over 100 years, Red Books has had immediate impact on the work of media, publishing, agency, sales and marketing teams, providing the key information they need for sales leads and research. Updated daily, the database and profiles include 100,000 brands (within 20,000 advertisers), 15,000 agencies, 200,000 key contacts, 100,000 direct emails, client lists, agency-advertiser relationships, sales/annual billings, and much more.
WhatRunsWhere (www.whatrunswhere.com), a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online, including mobile: where they are running ads, from who they are buying inventory, and what exact ads they are using. WhatRunsWhere also allows users to see what is happening on any online publisher: who is advertising there, who is selling the inventory, and what ads are running. With data from multiple countries and actionable insights from the data, WhatRunsWhere allows users to quickly dissect competitive online advertising campaigns, resulting in reduced risk and a higher ROI.