TranDotCom’s Integration with CPA Detective Changes the Lead Buying LandscapeWritten by Press Release
February 5, 2013 # 8:43 am # Industry News, Specials # No Comments
TranDotCom completes integration with Gold Partner CPA Detective to offer superior lead fraud detection to clients.
CPA Detective’s industry leading technology now allows lenders to boost ROI by making smarter real-time lead buying decisions.
KENNESAW, GA – February 4, 2013 – TranDotCom (TDC) Solutions announces today a new integration partnership with CPA Detective, to enhance its industry-leading set of services to the online lending industry.
CPA Detective’s predictive scoring technology identifies leads that have been recycled multiple times from past campaigns and were fraudulently re-submitted by the lead source. This is achieved by leveraging real-time fraud intelligence based on the digital forensic data captured from millions of visitors forming the largest fraudulent IP address database in the affiliate marketing industry. CPA Detective’s technology has been proven to increase ROI – lenders using the service avoid purchasing fraudulent leads that are 6x less likely to convert and 2x more likely to default.
Through a seamless integration, lenders can easily make real-time decisions about purchasing a lead and even avoid buying leads from sources associated with fraudulent activity. They can then track statistics about traffic sources through CPA Detective’s interface to identify fraudulent patterns and get details about each lead submitted.
“CPA Detective’s technology is forward thinking and has a direct effect upon our customer’s bottom line,” said TranDotCom President Chris Carson. “The industry has been looking for a product to help curtail fraudulent lead volume for quite some time and the CPA Detective team has put together an impressive solution. The integration within our Loan Management System offers our clients access to a unified platform that can’t be found anywhere else. ”
David Sendroff, President of CPA Detective, added “We are excited to bring CPA Detective’s game changing technology to lenders on TranDotCom’s industry-leading platform. This partnership truly creates a best of breed solutions for online lenders. TranDotCom clients can now add unparalleled transparency to the lead buying process, all in real-time with minimal integration efforts.”
Interested in learning more about CPA Detective’s solutions and how you can take advantage of the partnership? Contact TranDotCom toll free at 866-735-6862 or via email at email@example.com.
About TranDotCom Solutions, LLC
TranDotCom Solutions is a leader in automated consumer finance transaction processing, providing a full range of consulting, software, support and transaction processing services which allow lenders to be more competitive and highly efficient. TranDotCom Solutions understands and specializes in all of the components of consumer finance lending including payday advance, installment and line-of-credit products. TranDotCom pioneered the industry’s first web-based transaction management system and has been processing transactions since 2000, supporting storefront and online lenders in the United States, Canada, and the United Kingdom. TranDotCom may be reached at 866-735-6862 or sales(at)tdcemail.com.
About CPA Detective
CPA Detective is the premier lead fraud detection solution proven to increase marketing ROI and maximize campaign efficiency for lead buyers across all verticals including financial services, insurance, and education. CPA Detective allows companies to make intelligent lead buying decisions by leveraging advanced lead scoring algorithms, smart device fingerprinting, and an industry-wide Fraud Intelligence Database to provide greater transparency into the quality of each lead and the overall traffic source. Learn more at http://www.cpadetective.com or call 877-449-1854.
Contact: Brian Gustason