Murray Newlands had a bit of time in between beers at the Denver Affiliate Meetup, run by SmarterChaos, to speak to Matt Frary, the owner. He talks about how SmarterChaos focuses on Custom Acquisition through new methods. He talks about their newest client, Ellie, a site focused on fashion needs of the active woman — how they have created customer engagement quizes to get them involved with the site and how to sell them more things. It’s a very interesting interview that talks about everything about lead capturing, email marketing and working with brands that really want to develop a successful performance marketing strategy.
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