Increase Conversions by 40% with Free Mobile OptimizationWritten by Pace Lattin
February 26, 2013 # 11:04 am # Industry News, Specials # 5 Comments
Today AdStation, Adknowledge’s Performance Email Network, announced the launch of its new “Mobile Optimization Initiative,” a program giving members of its advertising network free optimization of their CPA creatives to help increase conversions. AdStation testing delivered up to 40% increases in conversions with mobile-optimized creatives, and is now making these advances available to all advertisers in the network.
“We’re thrilled to do this for our advertisers,” said Matt Hoggatt, GM of AdStation, Adknowledge’s email channel. “We’ve run CPA ads optimized for mobile for several months and experienced fantastic results. We couldn’t wait to begin optimizing all CPA creatives for our advertising partners.”
AdStation has made it a priority throughout the process to maintain brand integrity, as well as the look and feel of the original CPA ads. The changes are mostly technical and indistinguishable from the original creatives. Adknowledge’s award-winning design team assembled and tested these new optimized creatives, designed to display equally well on tablets and mobile devices. And because the ads are entirely new, they’re free of fingerprinting issues plaguing traditional online advertising and causing deliverability issues for many networks.
“If optimizing their ads for mobile makes them more money, that benefits Adknowledge, as well,” Hoggatt said. “Our team works hard to ensure that the original look and feel of the ads don’t change, keeping everyone happy.”
AdStation mobile optimization revolutionizes current landing pages with complementary solutions promising increased conversions, better user experience, improved call-to-click button utilization, the ability to fill out lead generation forms without zoom capabilities, simpler content navigation, and more, all without sacrificing traditional Adknowledge quality.
For more information about the Mobile Optimization Initiative or to sign up for AdStation, Adknowledge’s Performance Email Network, visit http://www.adstation.com/asl05/