It seems that before Facebook acquired Instagram and invited the network to join forces with the world’s most popular social network, marketers did not show much interest in the image sharing network that has had everyone talking since it was created. It did not seem that there was much for marketers to do with Instagram, and it was hard to see how marketing with the network could bring any success. Now though, there are countless marketers and brands using Instagram and keeping up with the online consumers, and they are seeing great responses with their efforts. Instagram, despite recent issues with their privacy policies that caused user uproar, is still growing and has reached new heights.
According to Inside Facebook and an announcement made by Instagram, the network has reached a new height of 90 million monthly active users. This number was reached in just two years of existence, and despite the issues the network has been dealing with lately. Just five months ago, the company announced that it had reached 80 million monthly active users, which gives them a 10 million user growth in such a short amount of time.
With the company’s newfound 90 million monthly active users come a total of 40 million photos posted each day. The company also reports 8500 likes on Instagram each and every second. Also, the company found that the network is bringing in an average of around 1000 likes per second.
So, despite rumors and threats regarding users switching over to Flickr or other photo sharing sites, Instagram continues to grow its user base, which will ultimately give Instagram marketers a higher chance of reaching a wide audience. Sure, the company had a pretty intense scare with the privacy confusion, but even though everyone jumped to the conclusion that their user base would take a heavy drop, it did not.