Facebook’s Big Reveal Jan. 15th, But What Will It Be?Written by Michael Levanduski
January 14, 2013 # 11:53 am # Industry News, Specials # One Comment
It seems that while marketers go about their daily endeavors, they are constantly waiting for Facebook’s next huge announcement of some new feature or mobile innovation. Facebook’s huge announcements happen often, and they usually involve something that marketers can get extremely excited about. However, we may be in for an announcement from Facebook unlike any we have seen before. It is so big that Facebook announced that they will be making the announcement on January 15th. So, it seems there is no way to know for sure what Facebook will be revealing, but of course there are countless people out there making their own educated guesses.
An article by Cynthia Boris of Marketing Pilgrim details some of the expectations that people have about the coming Facebook announcement and about how it will be able to help marketers.
The article states that tech sites all over the web are in belief that Facebook is finally taking the step that people have been waiting for quite some time to see. It is widely believed that Facebook’s new huge announcement next week will involve the company finally releasing their own smartphone device. However, when speaking about Facebook’s mobile presence, Zuckerberg stated in Forbes article in July that the people at Facebook “want to increase the depth of experience in addition to just growing users,” and that coming out with their own mobile device, “really wouldn’t make much sense for [Facebook] to do.”
Therefore, there is reason to believe that this announcement will have nothing to do with a brand new mobile device with Facebook in its name. So, others such as the Chicago Tribune are saying that the announcement will be about a complete overhaul of the Facebook’s design, which has apparently already begun in New Zealand and Europe. These are the key changes that the Chicago Tribune would expect to see with this redesign:
- Your posts will appear in a single wide column on the left side as opposed to being randomly split into two columns.
- The boxes near the top below your cover image will be replaced with a simpler, tabbed design.
- The new “collections manager” lets you drag to reorder your collections, so you can put maps and friends where you want them. You also can move things around in the right-hand column.
- In a nod to Twitter, your subscribers, the people who subscribe to your public updates, are now called followers. Subscribers/followers are different than friends, and no changes to friends are apparent at this time.
- And in another nod to Twitter, your name appears in white over the bottom of your cover photo. Basic info, including your location and job, are now located on the right side of your profile photo instead of below. So depending on the kind of image you have, the white type could prove difficult to read.
But, through all of the rumor and chatter, the bottom line is that we will have to wait until next week to find out just what Facebook has in store. For marketers, there should be hope that Facebook releases something different from either of the two more rumored options, giving them something that can help them immensely, that at the same time they could not have seen coming from a mile away.