Over the course of the year we attend a handful of shows and conferences outside of the usual suspects like ASW, ASE, Ad:Tech & LeadsCon.  While the other shows are good for one thing or another there is something that this industry has over all the rest….the instinctual ability to mix tradeshows with epic and unforgettable party events.  No other industry comes close.  Period.

It might be a bit of a surprise with all the newcomers these days but epic parties in the space are hardly a new phenomenon.  Industry bashes have been defining trade shows in online adverting since we launched Double Play Media at an Adbumb mega party 10 years ago.  It’s in our blood and rarely do show attendees in this space leave a conference talking about how amazing booth exhibits were or how engaging a speech was.  What gets people fired up in affiliate marketing are the parties and it’s the parties where the business gets done.

So, when it comes time for us to make our yearly pilgrimage to Sin City for ASW the party expectations couldn’t be any higher.  Here’s a quick list of the events that will surely light up The Strip when the affiliate marketing descends on Vegas.

Sunday January 13^th 2013

While the actual tradeshow floor doesn’t open until Monday, following Sunday’s Meet Market at Caesar’s get your party started at one of these three events.

First off we have Neverblue and Globalwide Media throwing a private shindig for some of their closest clients and partners in Pure Nightclub’s Red Room at Caesers.  If you are on their short list and got the RSVP invite you should arrive promptly at 9:30 for the three hour open bar.  Remember, space is limited and it is invite only so if you haven’t heard anything yet, contact an affiliate manager at NB or GWM or make other plans.

Next up is the legendary Mailer Meetup. Each year the masters of the mailing universe meet in one of Vegas’ most ridiculous suites.  This time around with Media Whiz as top sponsor they’ve booked the Playboy Suite at The Palms Hotel and Casino to host this extremely limited engagement event.  If you are a mailer or somehow got on the list make sure you are at the palms at 8:00PM Sharp when doors open.  The party runs from 8-11:00PM and you can try and RSVP at www.mailermeetup.com.

It is bowl season and like The Rose Bowl, The Tip Off Party is by far and away ‘The Grand Daddy of Em All.’  For the 4^th straight year Double Play Media and Infinite Traffic will be rocking the 10,000 square foot Hardwood Suite @ The Palms Hotel and Casino.  The Tip-Off Party has been ASW’s premier party event for the past three years with the biggest crowd and largest gathering of industry heavyweights in one place.  Doors open this year at 10:00PM but try and score a VIP wristband and get there early for the VIP only Pre-Game Party at 9:00PM which host’s the biggest names in affiliate marketing.  The Tip Off Party does not discriminate and the bar is open all night long so head over to www.TheTipOffParty.com and RSVP then watch your inbox to learn when and where to pick up your wristband.

Monday January 14^th

If you survive Sunday night’s onslaught of debauchery get ready to do it all over again on Monday night with these two show stopping events.

This year Society Invite brings you The Affiliate Ball.  This event is usually well attended however their website, www.affiliateball.com andt he party will take place January 14th at Chateau Nightclub located at Paris which is across the street from Ceasar’s.  The have set the bar high once again by securing Big Boi of Outkast to perform all of their hit songs.  Also this time around they will be launching the “Players Card” which is a plastic stored credit system which will grant you VIP line access into every Affiliate Ball for you and your group..

Also on Monday night is to head straight over to The Venetian for The Affiliate Nation Mega Party at Tao Night Club.  Since 2005 Tao has been one of Las Vegas’ most exclusive clubs and now CPA Way, Clickbooth and Max Bounty plan to light it up from 10:00PM till 2:00AM.  With Chingy headlining the entertainment and an open bar all night you can’t beat an Affiliate Nation event and we’ve heard you can expect other surprise performances in what will be a truly unforgettable setting.  Shoot over to http://www.affiliatenation.com/Vegas/ and RSVP to make sure you get in.

Written by Corey Gleichenhaus

Corey Gleichenhaus is the Co-Founder of DoublePlay Media a Full Service Online Advertising Agency Specializing In Lead Generation And Affiliate Marketing. Established In 2003.

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