Murray Newlands speaks to Brightroll General Manager Dan Mosher about video media buying. Brightroll is the largest video advertising company in the world. He talks about how to buy media for video, what real-time bidding does for media buying and how to plan your media buy. The video media buying industry is changing very fast and all marketers need to be involved with this part of the industry, and the entire video industry is opened to all new types of media buyers.
Check out BrightRoll at http://www.brightroll.com/?pmi