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Monthly Archives: December 2012

Survey: Online Marketing Makes 91 Percent of Consumers Buy In-Store


Consumer behavior is in a constant state of change, and keeping track of it usually takes a significant amount of work. Also, although marketers are often aiming for online sales these days, they are still shooting to get consumers into ... Read More »

eBay Hates Mobile Advertising


When companies begin to get really big and earn more money than they ever could have imagined, things can turn out one of two ways for advertisers. As an online company grows, so does its traffic and so does the ... Read More »

Facebook Collections Return for a New Test Period


It is understandable for those who do not remember it, but back in October of this year, Facebook announced that they were testing out some new features and buttons, one of which was their Collections feature. The reason that forgetting ... Read More »

Video Ads in Facebook News Feeds?


Well, it was only a matter of time before Facebook started planning to tap into one of the only forms of advertising that they have left unturned so far. It has seen success in display advertising, great success in social ... Read More »

Social Media Integration Important to Consumers


The importance of social networking in marketing today is outstanding, and most marketers have already invested a lot of time and some money into their social efforts. Social marketing is constantly growing and becoming a stronger way to get the ... Read More »

Instagram’s PR Problems Over?


For the past week, I have been paying close attention to the issues that Instagram has been facing, as well as causing, for its users. On Monday of last week, the company made changes to its privacy policy that would ... Read More »

You Will Never Be Fulfilled


In light of recent tragic events and those that occurred throughout the course of the year, I thought this to be a good time to stop and reflect on what I’ve learned and re-enforced over the past twelve months.  Assuming you read ... Read More »

Mobile to Reach $4B This Year, Thanks to Facebook and Google


With mobile on the rise, the predictions are high, and sometimes it seems higher than anyone could have expected. There has been constant news regarding mobile lately, purely because of its incredible popularity among marketers today. In order to get ... Read More »

Tired of Low Conversion Rates in Email?


Typical conversion rates of 1% or 2% are only great for people with low standards. Highly successful and effective email marketing campaigns should be able to reach conversion rates of at least 5%, if not higher, whether in email sales ... Read More »

Facebook = Great Success During the Holidays


With some extensive research into Facebook, Kenshoo Social, a social marketing platform company, has found that Facebook is doing quite well as of Thanksgiving. Inside Facebook is reporting the results from recent research done by the company, and it shows ... Read More »

Mobile Email Numbers High for “Cyber Week”


It seems that all types of digital marketing are being well-incorporated into mobile forms, and now marketers always have to consider desktop and mobile, instead of on or the other. The growth of mobile is consistently proving to be a ... Read More »

Adults on Mobile: Only 7% Can’t Be Targeted


One of the easiest ways to ensure that tireless advertising efforts actually become effective once released into the world is to pay close attention to who the ad is targeting. Since targeting became a very popular method in marketing, when ... Read More »

Twitter Creates Its Own Instagram


It seems that Twitter and Instagram are still at it, and yesterday Twitter made the most recent move in the break-up. Since Instagram, owned by Facebook, will no longer allow users to share beautifully edited and filtered photos on Twitter, ... Read More »

77% of Video Advertisers Won’t Make the Switch From TV


Although they now have a huge competitor, TV ads will not be going away in the near future. Most brands and companies still use them despite their extensive digital advertising efforts. It seems, however, that marketers are still putting most ... Read More »

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