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Did You Know There is a Email Marketing Exchange?
Written by Murray NewlandsNovember 29, 2012 # 10:26 am # Marketing Insights, Specials # 3 Comments
Murray Newlands speaks with Lynn Dalsing of ividence about their email marketing exchange platform. Founded in Paris originally, the ividence platform is a disruptive technology that transforms the email acquisition market’s traditional practices, bringing to email what is available in the Display and Search markets. The 100% automated and transparent platform matches offers to records based on bid, performance and end-users’ behavior, resulting in fewer emails sent, improved ROI for Advertisers and increased revenue for list owners. ividence has offices in Paris, San Francisco and New York.
Written by Murray Newlands
Murray Newlands is a reporter with PMI-TV. Before that he was an affiliate marketer in England, trying his hand at making money online. Now he interviews people who make money online for a living!
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Great video and information. I hadn’t heard of this before, but you know what they say, you learn something new everyday. Building a list isn’t as easy as it once was so anything that helps is good news!
Once you start building a loyal list of prospects and customers, you can send emails to them from time to time and start building a relationship. Email Marketing has been a while for a long time and is not expected to go away anytime soon.
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Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the interests of their particular recipients. There are many robust programs and services that can help you do this automatically.
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