Murray Newlands speaks with Lynn Dalsing of ividence about their email marketing exchange platform. Founded in Paris originally, the ividence platform is a disruptive technology that transforms the email acquisition market’s traditional practices, bringing to email what is available in the Display and Search markets. The 100% automated and transparent platform matches offers to records based on bid, performance and end-users’ behavior, resulting in fewer emails sent, improved ROI for Advertisers and increased revenue for list owners. ividence has offices in Paris, San Francisco and New York.
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