Did You Know There is a Email Marketing Exchange?Written by Murray Newlands
November 29, 2012 # 10:26 am # Marketing Insights, Specials # 3 Comments
Murray Newlands speaks with Lynn Dalsing of ividence about their email marketing exchange platform. Founded in Paris originally, the ividence platform is a disruptive technology that transforms the email acquisition market’s traditional practices, bringing to email what is available in the Display and Search markets. The 100% automated and transparent platform matches offers to records based on bid, performance and end-users’ behavior, resulting in fewer emails sent, improved ROI for Advertisers and increased revenue for list owners. ividence has offices in Paris, San Francisco and New York.