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Monthly Archives: November 2012

Need to Evaluate an Affiliate Program? Use a Tier Analysis


Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them to believe that their program is underperforming. Many believe that the overall cost of their affiliate program is too high, and that this cost is being driven in part by an inappropriate commission structure that values ... Read More »

Did You Know There is a Email Marketing Exchange?

Postman rivalery - Mail delivery

Murray Newlands speaks with Lynn Dalsing of ividence about their email marketing exchange platform. Founded in Paris originally, the ividence platform is a disruptive technology that transforms the email acquisition market’s traditional practices, bringing to email what is available in the Display and Search markets. The 100% automated and transparent platform matches offers to records based on bid, performance and end-users’ ... Read More »

Turning $10M to $129M With Facebook, But How?

young woman looking at Facebook website on laptop computer. Image shot 2008. Exact date unknown.

Facebook is a name that comes with a heavy load of controversy attached to it, as advertisers do not seem to know what opinions to believe. Some say that Facebook is their most successful marketing platform, making up a huge chunk of their efforts. All the while, there are others that still doubt the success that Facebook brings about and ... Read More »

IBM Brings Social Back to the Basics


Out of nowhere, IBM has been releasing marketing insight and news in what seems like a constant stream, and today they have released a report that may help marketers with their social marketing efforts. The report is called “The Business of Social Business” and it details some of the basics of social media marketing and what marketers can do to ... Read More »

Facebook Device Targeting Sees Best Results with iPod Touch

Mobile marketing has always showed a strong focus on devices that everyone in the world is constantly raving about. Tablets and smartphones today have become almost universal; at least they have in the United States. Mobile marketers have been putting all of their ad dollars and efforts into campaigns with these mobile devices, seeing them as the best choice for ... Read More »

Amazon Takes a Page From the Social Media Book to Help Brand Partners

With online shopping becoming as popular as it has, there is no debating the immense traffic that receives on a daily basis. Thousands of brands and companies have partnered with Amazon in order to create a more successful ecommerce experience, benefiting both the company and the customer. However, seeing that much of the country’s ecommerce today is influenced greatly by social ... Read More »

MediaWhiz Grows Fast with Click-To-Call


MediaWhiz, a leading integrated digital media agency, today released results from the first six months of managing clients’ click-to-call campaigns in partnership with RingRevenue. Total calls into MonetizeIt, the MediaWhiz affiliate network, nearly quadrupled from the second to third quarters of 2012 as a result of the integration of RingRevenue’s patented call performance-marketing technology. Calls driven through the network increased ... Read More »

Cutting Edge Offers Closes


Cutting Edge Offers, the CPA Network once known as the BizOpp Network, has announced their closing effective immediately.  This comes several months after the firing of several key employees who had been with the company for years, in some cases for over a decade. The company has faced great difficulty with the changes in the BizOpp space, making it harder ... Read More »

Social Media Revenue to Reach $9.2B by 2016


The predictions all seem to be getting larger and larger, even as the country’s economy stays relatively shaky. Somebody must be doing something right though, as people are predicting bigger and bigger numbers regarding revenue in the advertising and marketing industry, and the predictions are releasing more frequently as well. BIA/Kelsey, a company that specializes in the advising of companies ... Read More »

Mobile Rocked Black Friday


As one can easily imagine, Black Friday in a newfound digital world was much different this year than it was a few years back. However, this huge growth in mobile shopping by consumers is the sole reason that this year’s Black Friday has provided so much insight for digital marketers. A Black Friday 2012 report from IBM shows all the ... Read More »

Mobile Growing Faster Than Anyone Thought


Digital consumers are still spending a majority of their time on desktop computers, which is where the most beneficial marketing measurements are still seen. Mobile of course, has proven to be a significant competitor to the experienced desktop platform, but it still does not quite measure up. However, there are signs that point toward the eventual equality between the two, ... Read More »

Facebook Updates Targeted Page Posts in Response to Complaints


Ever since Facebook released their feature of allowing brands and businesses to target their Page Posts, marketers have embraced the opportunity that the network had provided. Recently though, there have been complaints with the actual targeting of these ads, with marketers saying that the people that they have been able to reach through the feature are often not relevant Facebook ... Read More »

Monogamy Is Overrated: It’s All About Being a Player


Together forever sounds great … in theory. But in the world of affiliate marketing, pledging your undying loyalty to one income source could be result in a divorce between you and your money. Many marketers select one partner and put all of their time, energy, and love into that relationship. It’s easy, convenient, and comfortable. But what happens when that ... Read More »

I’m Giving Affiliates Money to Buy Media


Seriously, there is a company now out there that’s sole purpose is to work with, among other things, affiliates in order to help them buy more and more media. Murray Newlands stopped by their booth and spoke to Matt Glick from They are working with a lot of people, including those pushing diet and credit monitoring services.  This is ... Read More »

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