Performance Marketing Insider

Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them to believe that their program is underperforming.
Many believe that the overall cost of their affiliate program is too high, and that this cost is being driven in part by an inappropriate [...]

Murray Newlands speaks with Lynn Dalsing of ividence about their email marketing exchange platform. Founded in Paris originally, the ividence platform is a disruptive technology that transforms the email acquisition market’s traditional practices, bringing to email what is available in the Display and Search markets. The 100% automated and transparent platform matches offers to records based [...]

Facebook is a name that comes with a heavy load of controversy attached to it, as advertisers do not seem to know what opinions to believe. Some say that Facebook is their most successful marketing platform, making up a huge chunk of their efforts. All the while, there are others that still doubt the success [...]

Out of nowhere, IBM has been releasing marketing insight and news in what seems like a constant stream, and today they have released a report that may help marketers with their social marketing efforts. The report is called “The Business of Social Business” and it details some of the basics of social media marketing and [...]

Mobile marketing has always showed a strong focus on devices that everyone in the world is constantly raving about. Tablets and smartphones today have become almost universal; at least they have in the United States. Mobile marketers have been putting all of their ad dollars and efforts into campaigns with these mobile devices, seeing them [...]

With online shopping becoming as popular as it has, there is no debating the immense traffic that Amazon.com receives on a daily basis. Thousands of brands and companies have partnered with Amazon in order to create a more successful ecommerce experience, benefiting both the company and the customer. However, seeing that much of the country’s ecommerce today [...]

MediaWhiz, a leading integrated digital media agency, today released results from the first six months of managing clients’ click-to-call campaigns in partnership with RingRevenue. Total calls into MonetizeIt, the MediaWhiz affiliate network, nearly quadrupled from the second to third quarters of 2012 as a result of the integration of RingRevenue’s patented call performance-marketing technology. Calls [...]

Cutting Edge Offers, the CPA Network once known as the BizOpp Network, has announced their closing effective immediately.  This comes several months after the firing of several key employees who had been with the company for years, in some cases for over a decade. The company has faced great difficulty with the changes in the [...]

The predictions all seem to be getting larger and larger, even as the country’s economy stays relatively shaky. Somebody must be doing something right though, as people are predicting bigger and bigger numbers regarding revenue in the advertising and marketing industry, and the predictions are releasing more frequently as well. BIA/Kelsey, a company that specializes [...]

As one can easily imagine, Black Friday in a newfound digital world was much different this year than it was a few years back. However, this huge growth in mobile shopping by consumers is the sole reason that this year’s Black Friday has provided so much insight for digital marketers. A Black Friday 2012 report [...]

Digital consumers are still spending a majority of their time on desktop computers, which is where the most beneficial marketing measurements are still seen. Mobile of course, has proven to be a significant competitor to the experienced desktop platform, but it still does not quite measure up. However, there are signs that point toward the [...]

Ever since Facebook released their feature of allowing brands and businesses to target their Page Posts, marketers have embraced the opportunity that the network had provided. Recently though, there have been complaints with the actual targeting of these ads, with marketers saying that the people that they have been able to reach through the feature [...]

Together forever sounds great … in theory. But in the world of affiliate marketing, pledging your undying loyalty to one income source could be result in a divorce between you and your money. Many marketers select one partner and put all of their time, energy, and love into that relationship. It’s easy, convenient, and comfortable. [...]

Seriously, there is a company now out there that’s sole purpose is to work with, among other things, affiliates in order to help them buy more and more media. Murray Newlands stopped by their booth and spoke to Matt Glick from MediaFunding.com. They are working with a lot of people, including those pushing diet and [...]