Why RTB Media Buying WorksWritten by Murray Newlands
October 5, 2012 # 8:39 am # Expert Guides, Specials # 2 Comments
Sean Berman of engage:BDR talks with Murray Newlands about how engage:BDR buys inventory and helps publishers monetize their traffic, while at the same time hitting their advertiser’s CPA goals. He talks about how much of the advertising on the internet is junk, below the fold like “midnight commercials” of sorts that have no performance value whatsoever. He gives a few examples of what has worked, what clients are making money, and how they are generating positive ROIs.
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