Senator Jay Rockefeller, the Chairman of the Senate Commerce Committee has sent letters to companies that compile and sell data about consumers asking them to answer a series of questions about their companies and business practices.

While the letters were sent as queries, they also came with an argument in which Rockefeller said that consumers don’t know what is going on with data brokers and that the purpose of these letters was for him to understand the industry. He has given a self-proposed dealine to these companies of Number 2^nd to respond.

Some of the companies that received these letters were Acxion, Experian, Exquifax, Palead and Datalogix. All of them engage in marketing to consumers based on data brokering.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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