Media Optimization is Key to Media BuyingWritten by Murray Newlands
October 16, 2012 # 3:33 pm # CEO Interviews, Specials # 2 Comments
If you aren’t using a media optimization tool while media buying, you are wasting your time. Murray Newlands sits down with Ezra Doty, the CEO of Think RealTime. Real Time Bidding allows people to find custom audiences, and then optimize for performance – making it perfect for media buyers in the performance marketing industry. Yet another great interview about a company bringing technology into play for the industry.