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Comment RSSClickless Tracking Will Change the Industry
Written by Murray NewlandsOctober 25, 2012 # 2:50 pm # CEO Interviews, Specials # 2 Comments
According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways. He sits down with Murray Newlands and talks about how this allows more affiliates to be involved in viral based social media where word of mouth may benefit a merchant, but consumers may not click on an advertisement. He also talks about his sponsorship of the Performance Marketing Insights conference, what countries are hot right now and what affiliates should be paying attention to.
Written by Murray Newlands
Murray Newlands is the Host of PMI-TV. Murray is a speaker at major events such as Affiliate Summit in Europe and the US on social media marketing, inbound marketing, content marketing and affiliate marketing. He is the founder of the Affiliate Marketing Awards which takes place each year during ADTECH SF.
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How is this different from VTC/attribution tracking utilized by virtually every adserver in the display/rich media space? I realize this might be a new concept to the performance world but check out thinks like the mediaplex lifetime sales funnel, view-through is old news.
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