According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways. He sits down with Murray Newlands and talks about how this allows more affiliates to be involved in viral based social media where word of mouth may benefit a merchant, but consumers may not click on an advertisement. He also talks about his sponsorship of the Performance Marketing Insights conference, what countries are hot right now and what affiliates should be paying attention to.
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