AffiliateTraction, the world’s largest affiliate management agency, has announced that it is supporting the inaugural Performance Marketing Insights conference in New York next March, becoming its first official sponsor as well as joining its global Advisory Board to help shape the industry event.

The two day conference, which is being held at the Crowne Plaza on March 12-13, 2013, will centre around exceptional content featuring world class speakers, as well as offering unrivalled, structured networking opportunities for all serious performance marketers around the world.

Greg Shepard, President and CEO of AffiliateTraction, says: “It’s about time our industry had a fresh approach that encompasses a global mindshare on the topics that endanger and break the glass ceiling of its success. Our sponsorship is a commitment to this industry and to an event that has its attendees’ best interests as a goal. The organic success of this show is based on quality, not just need; its content and attendees represent the class our industry should portray. I’m therefore delighted to support this event’s introduction to our calendar as its first official sponsor, and also to be part of the extraordinary, global Advisory Board who together will bring to you the pulse of affiliate marketing. This event won’t just deliver, it will set a new standard for delegates.”

Limited to 600 attendees by design, the event is the latest offering from Existem Events, the company behind the highly-respected A4u brands including the 70,000 strong affiliate marketing online hub affiliates4u.com. Since 2007, the team have equally delivered a number of highly-successful events pitched directly at showcasing the professionalism and innovative delivery of the performance marketing industry as a whole with the world’s largest Performance Marketing Awards ceremony and the well-established a4uexpo Performance Marketing Conference series of shows in Spain, Netherlands, Germany and the UK.

Matthew Wood, Founder and Chairman of A4u, says: “For our inaugural US event we’re delighted to welcome an agency with over 12 years of industry pedigree as a gold sponsor for Performance Marketing Insights. The ethos behind Performance Marketing Insights is to offer an advanced content driven event, enabling delegates to learn from leading global experts on advanced – level content, effective strategies and case studies.  To partner with a company who are focusing on forming global operations, directly compliments our mission to grow the Performance marketing Industry globally.”

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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