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Adventures in Email Marketing: Database Management
Written by Lance HemenwayOctober 16, 2012 # 7:04 pm # Expert Guides, Specials # 12 Comments
When it comes to managing your e-mail lists, do you find that you spend more time fighting with an outdated spreadsheet or clunky database than you spend on other areas of your business? Are mass e-mail blasts your main method of connecting with customers? Is your attrition rate creeping upward? Do you cross your fingers every time you click Send, hoping you’ll reel in a new customer this time? If you answered Yes to any of these questions, it might be time to change how you manage your database.
Successful affiliate marketers, and by this I mean those who are generating impressive revenue numbers, appreciate how much hard work goes into building and maintaining their e-mail contacts. They understand how essential managing this data is to maximizing their ROI, increasing customer loyalty, boosting sales conversions, and more efficiently tracking those sales. How do they manage thousands of e-mail addresses and still handle every other aspect of the business successfully? They outsource the management of their database.
Yes, outsourcing can be a scary thing. But, with a little research and a little trust, it can also be just what you need to get the green flowing, and isn’t one of your main goals? As with anything, you get what you pay for. When researching companies that offer database management services, ask about how the company handles compliance and privacy issues as well as anti-spam laws. Look into what types of data analysis the company uses, and the strategies it has for preventing attrition. For example, Adknowledge offers the List Management product, which encrypts e-mail IDs and provides an effective mailing platform, targeting technology, creative templates, response-based targeting, and an impressive network of advertisers. And by the way, publishers running Adknowledge’s List Management product earn the very highest eCPMs of its publishers.
Any database management company you choose should be able to extract customer data and sort it by whatever specific criteria your heart desires, with the goal of providing you with information that will help you hit your target audience. It should also have deliverability experts and dedicated account managers readily available to answer your questions and offer guidance. The end results should be higher yields, increased revenue, and more time for you to manage the other aspects of your business.
The key to a thriving e-mail marketing campaign is effective database management. If your database isn’t well managed, you could be losing out on the benefits this marketing technique offers, which means you could be losing out on money. Perhaps it’s time to let someone else drive your database.
Written by Lance Hemenway
Lance Hemenway is an Internet Veteran, Industry Insider and Mutant working at Adknowledge.
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Really important article of yours about “Adventures in Email Marketing: Database Management”. I think your post is very helpful to me because I am also a beginner email marketing businessman. Thanks a lot for your informative article.
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One of, if not THE most important part of an effective email marketing operation is quality data. And your ability to actually manage that data is right up there in importance.
Take care of your data and your data will take care of you. Aint no sunshine when you’re data’s gone.
D’oh! I meant *your
Adknowledge is the only list management company I would recommend to anyone. I’ve had great results getting the most out of my data. Great tips from a great company!
I clicked on this article thinking it was going to have some good, real information. Instead it is nothing more than a thinly veiled advertisement for Adknowledge. Don’t get me wrong, I like Adknowledge. But PMI needs to start labeling these articles as advertising and stop wasting readers time. I have noticed a lot of these type of articles lately and it is destroying the PMI credibility.
PS: Pace I am not the only one that thinks this!
Ummm Pace didn’t write this article?
Totally agree with Mr Jones.
We allow anyone to write articles and submit them, and some of them are self-promotional. However, feel free to read the 20+ news and commentary articles written by staff.
I completely agree with Mike. These should be categorized as “Sponsored Posts” or something.
Matin, these are not “sponsored” posts. Anyone is allowed to submit articles to PMI for consideration, and frankly we’d love more submissions.
This is good information for someone who didn’t know about list management services. Doesn’t bother me that the writer mentioned that their company provides that service.
*shrug*
Besides, they do a good job at it.
These definitely provides excellent information concerning list management services. It is indeed very helpful and useful to everyone, especially to those who are unaware of these stuff. Thank you for sharing!