Adknowledge Launches Exclusive NetworkWritten by Lance Hemenway
October 10, 2012 # 7:58 am # Industry News, Specials # 3 Comments
Adknowledge has announced today the launch of the new “Adknowledge Partner Network,” an exclusive, invitation only network catering to the very high-end of affiliate marketing. This announcement is just the beginning of the improvements in store for Adknowledge’s network. Other changes include: new unique network-wide creatives; better service; higher ROI; and more.
“We wanted to narrow down our list of thousands of partners to a much smaller group of our top, most successful partners,” said Matt Hoggatt, General Manager of the Email Channel. “It wasn’t fair to our very best and most loyal partners that a disproportionate amount of resources were going to support smaller partners with lower combined revenue numbers. By working more closely and attentively with just our highest performing partners, we’ve discovered that we can raise ROI for these partners by drastic amounts, which turned this into a decision we simply had to make.”
In preparation for this new initiative, The Adknowledge Partner Network had been developing new creatives for all of the leading categories. Adknowledge is very excited to release these new, improved creatives, which have shown an average increase in eCPMs of 20-40%.
These new “hybrid” creatives have been completely assembled and tested in-house by Adknowledge’s award winning design team, and were developed from the ground up for display on desktop computers, as well as tablets and mobile devices, which generally have improved clickthrough rates. Since the ads are brand new, they are free of fingerprinting issues that plague traditional online advertising and something that has typically causes deliverability issues for many affiliate networks.
“We want our partners to understand that The Adknowledge Partner Network is a completely new program,” said Hoggatt. “We’re going to be able to provide a level of customer service that just hasn’t been available before. We set out to create a network that provided the highest eCPMs in the industry, and that’s just what we’ve done here. For example, when we release a new set of unique creatives each month, there is already going to be another batch in development right behind them. Our team thoroughly tests each set of creatives, selects the highest performing ones, and releases them exclusively to the Adknowledge Partner Network.”
For more information about the Adknowledge Partner Network or to sign up, visit http://partners.adknowledge.com/join/