Performance Marketing Insider Articles in October, 2012

Article Archive for October 2012

Home » Archive » October 2012

Acquinity Shutting Down Email Submit Offers

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Acquinity Interactive, has started calling partners telling them that they are immediately shutting down all “promotional” type offers, often called e-mail and zip submit offers. This comes as a surprise to many people, as they were seen as the leaders in the space for many years – and because of that, people were talking this […]

Mobile Marketing’s Dirty Hidden Secret

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Everyone is talking about the response rate on mobile, how its so huge, so target, how mobile advertising is already working so well. I’m not going to be dumb enough to disagree with that, mobile is the wave of the future and anyone who gets into the space early (even now) has a huge advantage […]

SEO Needs to Die

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Despite what you’ve heard over the course of numerous Google updates, SEO isn’t dead – not even close.  That’s not to say someone doesn’t need to come along and put a bullet in its nerdy little head and end its existence.
SEO Isn’t Dead
Search Engine Optimization (SEO) has always been about Content, Site Architecture, and Inbound […]

FTC Gives HP a Pass for Endorsement Guideline Violations

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Earlier this month, Hewlett-Packard and its public relations company received a pass from the Federal Trade Commission for allegedly providing bloggers with $50 gift certificates for themselves and $50 gift cards for their readers in exchange for positive reviews regarding the company’s “Inkology” product.
The Guides Concerning the Use of Endorsements and Testimonials in Advertising are applicable […]

SMBs Starting to Use Digital Channels

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Small and medium businesses have always had a different way of marketing than the country’s larger businesses have, simply because of the huge differences between them. However now, small and medium businesses are starting to adopt some of the methods of big businesses, when it comes to marketing. EMarketer recently released an article detailing the […]

iOS highest eCPM in Mobile Space

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Change is something that all marketers are familiar with. The state of certain marketing platforms, tactics, and results are constantly changing, so it is often difficult to keep up and stay afloat. The constant change causes marketers to become confused, often wondering if what seems like the right move today, will still be a smart […]

Twitter Testing Star and Like, But Why?

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There was something that I noticed that I decided to read up on recently, and that is Twitter’s testing of these new “Like” and “Star” buttons. In my mind, I could see no way for Twitter to make any additions to their social platform, but with the testing of these new buttons, I wondered what […]

Pinterest Now Top 50 Website

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In the past few months, Pinterest has been quietly lurking in the background of all the big news that has been making headlines. Sure, the company has been talked about here and there, but the rate at which it is growing is what should really be talked about. Pinterest has been rapidly increasing in success, […]

Clickless Tracking Will Change the Industry

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According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways. He sits down with Murray Newlands and talks about how this allows more affiliates to be involved in viral based social media where word of mouth may benefit a merchant, but […]

Experience Advertising Starts Content Marketing Division

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On Monday, Experience Advertising, Inc. announced the launch of their Content Marketing Division. Building on the ever increasing demand from companies seeking to drive targeted traffic and sales to their company websites, Experience Advertising has expanded its online marketing services to assist companies in need of effective SEO articles and content for their blogs, websites, […]

Rakuten LinkShare Launches in Australia

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NEW YORK CITY – October 25, 2012 – Rakuten LinkShare today announced the continued expansion of its international presence with the launch of its affiliate marketing network in Australia. The performance marketing network already operates in the United States, Canada, the United Kingdom and Japan.
“Launching our services in Australia is a key part of our […]

Spy On Affiliate Campaigns, Save Thousands of Dollars

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WhatRunWhere founder Max Teitelbaum sits down with Murray Newlands to talk about their must-have tool. WhatRunsWhere is probably one of the top tools to find out where advertising runs, how its being run and what the ads look like. This is a great way to start any new campaign, because it helps you start new […]

B2B Content Marketing Grows

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Today, the Content Marketing Institute, a company that teaches marketers about effective use of media channels among other things, released some results from a research report that they, themselves conducted. They have called it, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America,” and it covers most of the on-goings with the use of content […]

Facebook Engagement Up 896%

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As is easy to see from yesterday’s Q3 Facebook financial report that was quickly mentioned all around the web, the company has been doing significantly better with their marketing efforts since this time last year or even earlier this year. Everybody who saw the company’s Q3 report was shocked at the huge numbers it threw […]

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