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Comment RSSWill iPhone5 Hurt Android?
Written by Michael LevanduskiSeptember 13, 2012 # 8:03 pm # Marketing Insights, Specials # 7 Comments
Mobile advertisers are going crazy over the iPhone 5 right now. It is completely understandable too, as this new phone offers many things that we have never seen in a smartphone before. However, everyone knows that marketers have long preferred advertising with Android, simply due to its higher popularity with smartphone users. So, I am interested to see what impact the new device release from Apple will have on Android’s overall popularity and in effect its advertising value. The new iPhone 5 is a huge competitor with any and all devices that run Android operating systems, and most predictions are optimistic about consumers loving the new device.
It has already been predicted by Bloomberg, reported by the Washington Post, that Apple will sell 48.2 million iPhone 5 devices by December of this year, accounting for the upcoming holiday season. With that many devices being sold in such a short amount of time, you would think it would give Google something to worry about. If Android were to lose popularity with consumers, it would consequently lose popularity with marketers, therefor putting Google’s Android in a pretty rough spot. There are predictions that are expecting just that occurrence, but there is one particular reporting by ZD Net, a digital marketing news website, that makes me believe otherwise.
“It’s finally here. An iPhone with 4G LTE. Great new video and still photo features. Turn-by-turn directions. Bigger and thinner. Better performance. And the corners are still round (take that, Samsung!). All of which amounts to a big “meh” for the legions of Android superphone users and even for those who have opted for inexpensive Android devices.”
Basically ZD Net writer, Christopher Dawson, is saying that Android users are not impressed. Of course, the iPhone 5 is an impressive piece of machinery, but many Android users are saying that they will remain loyal to their favorite operating system. However, Apple has delivered another huge, possibly threatening blow to Android’s success.
One thing that might give Google pause? The iPhone 4 is now free with a contract, meaning that Android OEMs will need to work harder for the low end of the market. However, there are plenty of great free Android phones, too.
Dawson is clearly in favor of Android winning this fight, and there is good chance that it will come out slightly battered but still on top. For now, Google is relieved at the responses of Android users to the new iPhone. Android users will continue to love the operating system they have grown so accustomed to. It usually takes more than a flashy new device to win over consumers, especially in huge numbers. However, it would be unwise to think that Apple’s new device will have absolutely no impact on Android’s popularity or marketing success. With such an innovative new smartphone available, Apple will definitely be gaining a bit more popularity from smartphone using consumers, and many advertisers may just find the break they need with the iPhone 5.
Written by Michael Levanduski
Michael Levanduski is a news reporter at Performance Marketing Insider. He’s been a writer at one level or another for the past 15+ years. He has three kids and lives in Grand Rapids, MI.
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Personally for myself, apart from LTE and being slightly larger, the present Iphone 5 has absolutely nothing for me to even remotely consider switching. I have been a Gingerbread 2.3.4 user for over 2 years and I’m fine.
It’s on my HD2.
So if it was up to me, no Iphones would be sold. I guess only the REAL APPLE loyalists would run to get the Iphone 5, but that’s just my opinion
Is the crazyness just hype though, (over the) iPhone 5? It may have new features that other smartphones don’t have but for the moment I’m staying in my non-impressed box! Great post though!!!
Hi I think the new I phone 5 is going to be a big step forward. As the last few models have just been drip feeding there technology through so that apple can make the most of each step. Now though with android and especially Samsung becoming such a huge success in the smart phone market place. Ap,e need to get people talking about the I phone again. So I think they will be putting a lot of bells and whistles on this one.
Thanks lee
Lee recently posted..Sweat Suits for Weight Loss
I had an iphone 4 already. And waiting for i phone 5. Hope it will have more useful and different with another cell phone.
Thanks for your post
Apple is eating all of this up right now I’m sure.
Is it going to be a great phone? No, not really. It will be a working updated device though that runs faster than the 4 or 4S.
But is it updated enough for those who waited for it and want it will still go out and buy it? By the look of the pre-order selling out within an hour after it was turned up. Then uh – YES
Will all of this negative campaigning from Nokia and Samsung hurt Apple. LOL, no – if anything Apple is loving this as well as they are getting free marketing from Nokia and Samsung. The negative ad campaigning just makes the two phone makers look desperate and Apple can just gloat as its fan-base has already retaliated for them.
This is great marketing on Apple’s part. The sheeple will continue to buy their products and all they need to do is relatively minor updates to their device to stay “up-to-date” while every other manufacturer out there has to scramble around thinking of new “innovations” for their own phones.
I personally love my Android HTC One X and wouldn’t give it up for Apple – but I give Apple big props for their marketing. This is truly where they are “Genius”
Jason Mathes recently posted..Free Laptop Giveaway | Dragon Blogger
I think there are always going to be android fans and apple fans no matter what new shiny object either company brings out. I myself LOVE my iphone and would NEVER go over to the dark side. All kidding aside, fans of good design are apple lovers. I am one. Suzanne
Suzanne recently posted..4 Steps to a Successful End of Year Marketing Plan
Hi
I stumbled back upon this post and realised since I left a comment a little while ago apples shares and Samsung has been going from strength to strength. So at the moment it looks like android is doing really well. Will be interesting to see what happens in the long term.
Lee
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