Gartner is fake evaluations of IT bullshit paid for by the very companies it evaluates. Why isn’t the FTC investigating Gartner?

The purpose of fake likes and followers is legitimate – to meet the “weight requirement” when real customers come to your page. If you don’t have any likes no one will like you. No one wants to like a company’s page with only 5 likes or even 100 likes. It’s a herd mentality, a jump on the bandwagon thing. Of course the fake people won’t buy anything from you. That’s not the point. It’s to give the impression that “enough” people already like you to make you look legitimate and a safe choice for real customers to raise their hand without feeling like they are dealing with a loser company that nobody else likes.

Eeww you liked that loser company? Look how few likes they have. Why would you like a company like that? Can’t you find one that people like?

Liking a loser company makes you a loser. That’s why we need fake fans – to overcome the inertia. That’s all. No biggie. Just part of the overall strategy to be perceived as a successful company. Like all social media, it’s PR.