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September 30, 2012 # 4:30 pm # CEO Interviews, Specials # 3 Comments
76,000 Affiliate Businesses Destroyed
Written by Murray NewlandsSeptember 30, 2012 # 4:30 pm # CEO Interviews, Specials # 3 Comments
Performance Marketing Association Director Rebecca Madigan speaks with Murray Newlands about the Performance Marketing Association (PMA), and the goals of the PMA. According to her, over 76,000 affiliates have had their businesses destroyed by new legislation that hasbeen passed in various states. Great interview with a leader in our industry, and how to get involved with the PMA and help grow the industry.
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Seems like the Better Business Bureau for affiliates. We’ve had some legal issues come up that we eventual overcame in a few states. Most of it was because they thought that our volume was way to much and that we were taking business from the little guys.
That’s a pretty powerful headline, and Rebecca Madigan was accurately quoted – she said “76,000 affiliate businesses”. I feel that perhaps she is overusing the word business. The majority of affiliates are inactive, and majority of affiliates never generate enough commission to get their first check. The real number of affiliate “businesses” that have been affected would certainly be well south of 10,000.
Is pretty bad that so many businesses had broken down.
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