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Monthly Archives: September 2012

76,000 Affiliate Businesses Destroyed


Performance Marketing Association Director Rebecca Madigan speaks with Murray Newlands about the Performance Marketing Association (PMA), and the goals of the PMA. According to her, over 76,000 affiliates have had their businesses destroyed by new legislation that hasbeen passed in various states. Great interview with a leader in our industry, and how to get involved with the PMA and help ... Read More »

Affiliates Need Some Lovin’


How much time have you spent Facebooking today? Twittering? Texting? Answering personal e-mail? If your social media habits mimic those of most Americans, you’ve probably spent a solid chunk of time catching up with mom, setting weekend plans, and perusing your high school soul mate’s Facebook page. In fact, the Mobile Mindset Study, conducted by security app creator Lookout Mobile ... Read More »

Becoming an Authority in Your Niche


It’s a known fact that real success comes easy to those who happen to be an authority. Getting more leads, sales and growing your online business boils down how comfortable people are calling you an “expert”. Because that’s when they trust you with their money. By making your website an authority, you will be able to stand out of the ... Read More »

Which Social Networks Are Working Best?


Social media has proven time and time again to be a successful platform for almost any type of advertising. To advertise where the people are is wise, and social media brings all consumers to a choice few networks. In the cases of business-to-business marketing and business-to-consumer marketing, social media has been a very successful platform. I found out just how ... Read More »

Instagram Beats Twitter in Engagement


When it comes to social networks and how much people tend to engage with them, the two top names that come to mind are Facebook and Twitter. People spend a lot of time on things like Pinterest and Instagram, but everyone knows Facebook and Twitter as the fan favorites on the web, mainly because these are the sites that have ... Read More »

Facebook Gifts: Will It Improve Ad Targeting on Facebook?


People do not tend to use Facebook for anything other than what it was originally meant for, which is social networking. People visit the site or the app to see what their friends are up to, find promotions or information from their favorite brands or businesses, and other things like that. However, something that has recently become more popular is ... Read More »

The Must Watch Interview for Media Buyers


Andy Dhanik, the Client Services Director for engage:BDR talks to Murray Newlands about how affiliates and marketers can best use engage:BDR and what exactly their platform does.  Their RTB platform has allowed marketers to optimize campaigns and scale campaigns to new levels. Because of this, enagage:BDR has become one of the sweetheart companies in our industry for media buyers. This ... Read More »

Groupon’s Carolyn Kmet Joins All Inclusive Marketing


Industry leader and frequent speaker Carolyn Kmet, best known her heading up of the Groupon Affiliate program has been retained as the Vice President of Marketing at Vancouver based All Inclusive Marketing. The Groupon affiliate program is credited as being a major part of the company’s success and reason for being able to go public so fast, as it signed ... Read More »

This Guy has Big Balls at Ad:tech


Don’t know Darren Blatt? He’s the guy who throws the Affiliate Ball party during Affiliate Summit that everyone is always talking about. Well, he’s not done with his Big Balls and has decided that he’s going to Times Square to show off what he can do with them. Yes, Darren Blatt is throwing around his Balls everywhere and ad:tech NYC ... Read More »

PeerFly Ranked #1 CPA Affiliate Network: Chad French Tells Us Why


Chad French, the CEO and Founder of PeerFly sits down with Murray Newlands to talk about his second time of being awarded the #1 CPA Affiliate Network in the world by the readers of Performance Marketing Insider. He talks in-depth about how their technology allows them to manage over 1,000 active affiliates and give them some of the best payouts ... Read More »

Men Make Up Most of Mobile Commerce


In an article I wrote recently, I described some recent findings that showed that marketing to men on Facebook was a much cheaper practice, and that better performance came from it. On that article, a certain commenter mentioned something about the reported results pointing to men being more inclined to purchase things on Facebook. Well, with Facebook being widely used ... Read More »

Official Google Display Playbook for Affiliates


The main goal of this website is clear—to help performance marketers with the latest and best methods to get their jobs done correctly, as well as to inform them of the on goings around the web that relate to their decisions when trying to create successful ad campaigns. Today, I found something that may help performance marketers quite a bit, ... Read More »

Mobile Only Works If You Do This: Optimize Stupid!


For a long time now I, along with hundreds of other people, have been stressing the importance of the optimization of websites for mobile devices. Consumers are starting to use their handheld devices more and more today, and they are using their computers far less than they used to. Because of this, it is important to optimize for the mobile ... Read More »

Clef two-factor authentication