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Comment RSS$50M In Fraud has been Prevented by Scrubkit
Written by Murray NewlandsAugust 26, 2012 # 9:03 pm # CEO Interviews, Specials # 2 Comments
Murray Newlands interviews Chris Kennedy, the CTO of ScrubKit, one of the premiere CPA fraud detection companies in the world. They estimate that they have prevented since they started over $50M in fraud – which helps create better offers and “real” affiliates get better payouts. Learn more about how their system works and more importantly how it catches the bad guys. Scrubkit is an automated and powerful analytical system that assists with the detection of affiliate fraud. Many known advertising networks are currently using it to effectively reduce their exposure.
Written by Murray Newlands
Murray Newlands is the Host of PMI-TV. Murray is a speaker at major events such as Affiliate Summit in Europe and the US on social media marketing, inbound marketing, content marketing and affiliate marketing. He is the founder of the Affiliate Marketing Awards which takes place each year during ADTECH SF.
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ScrubKit has easily been the most effective money we’ve spent as a company to prevent fraud and ensure that our advertisers are able to pay our affiliates the highest rates possible.
We’re constantly catching fraudulent affiliates that even the advertisers didn’t catch and alerting them so that we can credit the leads back to them.
I wouldn’t even try to run a network or an offer without some type of fraud protection and ScrubKit has never let us down.
oh god just go blow each other already