Performance Marketing Insider

Well, it has now been two weeks since the last Affiliate Summit and it has become increasingly evident to me that most just don’t get it. My aim is not to come across as a hater or disgruntled – but it continues to amaze me how companies continue to attend these shows but as it [...]

Arguably the most important topic that anyone was talking about near the end of last week was the lawsuit between Apple and Samsung regarding product patents. It appears that Apple had a problem with how similar the innovative technologies of Samsung’s Android devices were to the technologies that make Apple’s iPad and iPhone what they [...]

Social media marketing can be achieved on countless networks around the internet, but the networks that most marketers show interest in are Twitter and Facebook. They are used all over the globe, and both have their own unique advantages for marketers, both online and on mobile. Facebook, however, offers a lot more opportunity to advertisers [...]

Murray Newlands interviews Chris Kennedy, the CTO of ScrubKit, one of the premiere CPA fraud detection companies in the world. They estimate that they have prevented since they started over $50M in fraud – which helps create better offers and “real” affiliates get better payouts. Learn more about how their system works and more importantly [...]

 You may not have known this, but America’s obsession with mobile calling goes all the way back to the 1930.   Landline telephone users could be connected via radio to oceanic passenger liners at sea at the low, low cost of about $7 per minute which is the equivalent of just under $100 per minute in [...]

Murray Newlands speaks to Brook Schaaf, a leading Affiliate Management expert and the CEO of Schaaf-PartnerCentric, perhaps the top affiliate management company in the world. He talks about how to run a successful affiliate program, how his company has become so large so fast and gives 10 tips on how to run a kick-ass affiliate [...]

There are many marketers that have always relied on DoubleClick AdPlanner to help them found out anything they need to know regarding analytics of websites from all over. The Google run software allowed for marketers to keep track of the on goings of websites of interest and even their own sites. This week, though, along [...]

YouTube is more than a video sharing website, it’s also the second most popular search engine in the world. That’s right – millions of people regularly use the YouTube’s search engine to find videos of their choice.
What does this mean to you as an online marketer? It’s pretty simple, if you can optimize your videos [...]

One of the most effective and powerful ways to get the word out about your product or service is by distributing freebies. It’s no secret that online marketers have always used freebies to drive targeted traffic back to their websites.
But using freebies for traffic generation is not as easy as it used to be a [...]

YouTube’s system of TrueView ads (skippable video advertisements that play before the video a user is trying to view) have worked quite well for the company thus far. Giving the advertiser the ability to pay only for the advertisements that users view in full, YouTube has pioneered a new, more effective way to market to [...]

Your website may have a decent level of traffic coming in, but it could still get rejected by CPM ad networks such as ValueClick. This can be frustrating, especially when you know that you’re doing everything right and your traffic has the potential to convert.
The fact is that these networks tend to take a number [...]

Murray Newlands of PMI-TV interviews Troy Landry from the TV Show “Swamp People” at the Affiliate Summit Party about his opinion on…well, not really affiliate marketing.  However, if you can actually understand a single word that he says, you’ll find that his life has changed significantly since the start of his TV show and now [...]

Murray Newlands had an opportunity to interview rapper Vanilla Ice during the Affiliate Summit Party sponsored by CPAWAY and Adknowledge. While he’s not an affiliate, I’m sure he’d find that affiliate marketing might help his career go to new heights, anyone want to pitch him? Either way, highly entertaining interview that has absolutely nothing whatsoever [...]

How many people actually watch the commercials during their favorite shows?   Answer: None.
Welcome to the age of the DVR, online streaming, and digital downloads.  What does this have to do with email marketing?  Your inbox is a lot like modern TV viewing.   Spam filters are getting more advanced with each passing day, and as they [...]