Great article explaining Monetate’s infogrpahic comparing the conversion rates of social media, email and search.

I firmly believe that social media is necessary for all businesses. With that said, companies need to focus on their bottom line and spend their advertising and marketing dollars wisely.

Using social media is beneficial for businesses, but it does not necessarily bring in the ROI that many companies want to see. It is important for companies to know and understand which channels produce the greatest ROI for them and which channels, while necessary, don’t. – This infographic and article explains the issue well.

Thanks for posting.