Comments on: Does Facebook Mobile = Higher CTRs? http://performinsider.com/2012/08/does-facebook-mobile-higher-ctrs/?utm_source=rss&utm_medium=rss&utm_campaign=does-facebook-mobile-higher-ctrs Where Performance Marketing Starts with Pace Lattin and Murray Newlands Thu, 23 May 2013 06:35:43 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Rob Leathern http://performinsider.com/2012/08/does-facebook-mobile-higher-ctrs/#comment-11824 Rob Leathern Wed, 08 Aug 2012 15:45:51 +0000 http://performinsider.com/?p=8150#comment-11824 There are a few things here leading to this (Optim.al put out some data on this too here quoted in Forbes http://www.forbes.com/sites/roberthof/2012/06/26/googles-android-kills-apples-ios-on-facebook-mobile-ad-performance/), some of them are:

- Huge screen real estate
- Prominent call to action
- required social context (sponsored stories or page post ads)
- in newsfeed – not on the right hand side
- novelty value

here’s an image of one of these ads:
http://bit.ly/NjrARU

CTRs will come down over time, but for now, for people acquiring fans or installs it’s a great thing.

]]> By: tuna fish recipes http://performinsider.com/2012/08/does-facebook-mobile-higher-ctrs/#comment-11815 tuna fish recipes Wed, 08 Aug 2012 14:48:30 +0000 http://performinsider.com/?p=8150#comment-11815 I think Facebook mobile ads is doing well because of the accessibility of mobile to a millions of people.With advent of great interactive phones, mobile marketing has been going on the rise.

I want to believe the future of marketing is mobile and the earlier marketers tap into it, the better.

Best Regards,
kayode

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