Murray Newlands chased down Jeff McCollum of Cake Marketing at affiliate summit this year, and wanted to know what trend he was seeing that is making a difference in revenue. Jeff revealed that he’s showing that 10% of all revenue is now coming from mobile and thus mobile optimization is perhaps one of the best things that can be offered by any network. Cake Marketing is a hosted software solution that provides real time analytics and tracking for online marketing campaigns. Our software enables advertisers, publishers and lead generators a scalable and accurate platform developed with a combination of innovative technology and an imaginative approach to doing business online.

Written by Murray Newlands

Murray Newlands is the Host of PMI-TV. Murray is a speaker at major events such as Affiliate Summit in Europe and the US on social media marketing, inbound marketing, content marketing and affiliate marketing. He is the founder of the Affiliate Marketing Awards which takes place each year during ADTECH SF.

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