Google+ is Actually GrowingWritten by Michael Levanduski
July 29, 2012 # 4:17 pm # Industry News, Specials # 3 Comments
There’s been some news in the line of Google+ and how it’s performance is holding up. Most people, when they heard of Google+, were extremely excited for it to come out, saying that it would be the next Facebook, trumping the one that already exists. Some people were worried that Facebook would be left behind, like Myspace was with Facebook. What actually happened, however, was people nibbled at Google+, but not too many really became hooked right away. Google+ traffic was slow to start, but over the time since its release, things appear to have begun improving for the new social network.
Based on comScore numbers reported by Morten Myrstad, a communications consultant at Kontxt on Google+, one can see how Google+ is doing significantly better than its beginnings. Apparently, in June of this year Google+ had around 110.7 million unique visitors in the entire world. When that number is compared to numbers from November of last year, there has been a 66% growth. What’s more exciting than a 66% growth worldwide in less than a year? Well, the United States alone has seen an 82% growth in visitors since last November, now with 27.7 million unique visitors. So, clearly Google+ is doing something right, because more and more people are starting to hop on the Google bandwagon. The network already has 250 million accounts, 75 million daily users, and 150 million monthly users around the globe. Anyway, we all know what capacity Google has for creating success on the internet, so it’s becoming hard to understand, now, why people doubted Google+ to begin with.
Now there are probably a few reasons that all of these people are just now deciding to jump into the world of Google+. One of these reasons may be that Google has recently been plastering the name of their social network all around the web, in advertisements, articles, and videos. They even now have a button that competes with Facebook’s like, which brings me to my second possible reason. In the recent past, we’ve seen people branching away from Facebook to sites like Twitter, Tumblr, and Pinterest. It’s been said that people are becoming bored with the aging Facebook format. Therefore, trying for something new, people have been migrating around the web to different social networks, and some of them have tried out Google+ for this reason.
Anyway, the best part of this newfound success with Google’s social network is the copious opportunities it brings forth. Everyone knows and is greatly impressed with the things Google has done for advertising already. Now that they have a successful social network at their disposal, there’s a good chance that we will see some very successful advertising strategies to come. Facebook has done some great things with social media advertising, but they have never had the advertising experience and expertise that Google has shown in the past. Therefore, I think that someday soon, Google will rise up as not only an advertising giant, but also one of the more successful social media advertisers.