Subscribe RSS
Comment RSSCPA Networks: Stop Bitchin’ on Facebook
Written by Pace LattinJuly 19, 2012 # 10:09 am # Marketing Insights, Specials # 25 Comments
You know what you’ll never see? The CEO of a fortune 500 company out on Facebook complaining about his workers, or his advertisers, or how things “just don’t work right” in his company. For some reason CPA affiliate networks, their employees and sometimes even their owners and CEOs have turned recently to Facebook to complain about everything under the sun with their company. They seem to think that it’s a good idea to go on Facebook, and lay out all the payment problems they are having with other companies, to talk about how collections is hard, how they don’t like how their advertisers work and whatever stupid bad thing is happening at their company.
Let me make this clear: Facebook is not the place to lay out all your issues about your company or the companies you work with. It’s just plain stupid idea.
Perhaps the main reason that you shouldn’t be using Facebook to air all your dirty laundry is that it makes your company and you look very unprofessional. There is a reason you’ll never see a “real” company out on Facebook talking about all the issues they have. People like to think that the people who run companies are so busy doing business that they don’t have time to be on Facebook bitching about their business problems.
Yes, we all probably waste too much time on Facebook and it’s a complete mental drain and will lower your IQ every day you use it. However, let’s try to hope that the people running companies are spending more time on their finances, their employees and actually running a company than posting about how upset they are that advertisers keep on scrubbing them. I promise you’re not going to find the answers to your business in a cute kitten photo or commenting on some douchebag’s Nissan.
Next, it’s a really dumb idea to air all your dirty laundry on Facebook because it makes people less likely to want to work with you. If Facebook is how you deal with issues, fewer companies will want to do business with you and risk that you’re going to immediately turn to Facebook to bitch and complain about your business. Who wants to take the risk that a simple business dispute will turn into your company, or an employee of yours “exposing” the company to the rest of the industry?
It means you are immature both in business and life, and if you didn’t have Facebook, you’d turn to crying on the phone with your girlfriends. This isn’t high-school, so let’s stop acting like it is. Unless you just got pregnant by the quarterback, I really don’t want to hear about all your problems. That’s what your therapist or bartender is for.
Last, perhaps the stupidest thing about posting all your issues on Facebook is that it makes your company look like its going down the tubes. If you need to turn to Facebook to talk about how hard it is at your company, then something must be really going wrong.
If you are an employee of the company, complaining about your advertisers, what is it going to make you think about the company’s financial stability? If you don’t have a good relationship with your advertisers, how am I supposed to think you are going to get paid? If turning to Facebook is how you deal with day-to-day issues at your company, or worse, how you collect money, then why the hell would I want to work with you? Are you so desperate that you need to use Facebook for collections? Are things really that bad at your company that your last hope is Facebook to figure things out?
If you are a manager or a CEO of company, and you are turning to Facebook to bitch about things, I’m assuming your company is in deep-shit trouble, or you just have a screw loose.
Affiliates, especially right now, want to work with companies that are financially stable and companies that have shown maturity and honesty. Advertisers similarly don’t trust fly by night networks run by some dufus in his basement who spends half his time masturbating to porn. Ever wonder why some networks only broker offers and all their employees spend all their time on Facebook bitching about everyone else? It’s because no one will work with them from advertisers to major affiliates. They are trying desperately to pick up the pieces that the real companies drop in order to make a few bucks. If you look like one of those companies, you are most likely going to become one of those companies.
Facebook is a great place to do business, meet new people, but please for the love of Thor, STFU about your problems on Facebook and get back to work.
—–
Sponsored by DirectAgents.
Work with the Agency, Directly
Written by Pace Lattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
There are twenty-five comments. Join the discussion.
Share/Bookmark this!
CPA Networks should be above such things. Though I suppose the same could be said for affiliates too, be professional. Not something we do, but always entertaining when others want to air their dirty laundry.
“If you are an employee of the company, complaining about your advertisers…”
Hmmmm… was this post directed towards someone specific? Or perhaps prompted by a recent post?
Also, everyone knows Facebook is for posting pictures of your food!
no Lyndsie, that’s instagram. facebook is for complaining about traffic and how much other ppl hate their jobs
Dan Smith recently posted..Cigsorders.com – CPA Infinity Exclusive!
Amen, very well written! Social media has become anti-social media. It would be nice for people to focus on positive events and share vs. all the negativity.
sorry pace, but this article seems kind of pointless without including specific examples…
No Lyndsie, Facebook is for inspirational quotes!
-Abraham Lincoln
Pace- you seem mad about something!
There is way too much dirty laundry being shared on facebook these days, both with the industry we work in and the personal lives we share. There is great value that can be harnessed from a few of these groups if people can exhibit more restraint from their emotions. If all of us can’t act professionally, then the benefits of these groups will be lost.
something like this is a perfect example: http://i.imgur.com/IcMtR.jpg
Hahaha I saw that the other day. I don’t think its nearly as bad to complain about bad advertisers as it is to complain about the company you work for yourself of course. either way I agree it doesn’t belong on facebook, at least not visible to others in the industry.
Dan Smith recently posted..Cigsorders.com – CPA Infinity Exclusive!
I’d bang her…
Wait until you meet her. Neeiighhh!
Instead of getting personal and saying things that maybe an 8th grader would say. Show that you do have a drop of professional and humane attributes. Its sad that you would go personal and make a comment (that isn’t true by the way – I have worked with her in the past and she is great to work with) that is hurtful but kind of indicative of this industry and where its headed.
Agreed. I find it funny my article about people behaving like adults turned into someone behaving like a child.
LOL Pace. The sad story of the network who couldn’t make it up the hill as told by Facebook.
Sounds like a network that also uses FB for affiliate interaction. Personally I do not use FB but apparently they are censoring posts from affiliates concerning late payments. They are probably looking for sympathy when complaining about advertisers. You rightly point out that they are just digging themselves deeper. Perhaps the ‘delightful child star’ will take your article as advice.
That screams ewa all day long to me. Affiliates post asking about their payments and the comment is deleted and they are banned from the group.
affpaying.com is ‘moderating’ posts about payment issues
The best part was that clown Loren Zimmerman just kept leaving the thread up and couldn’t comeback any of the negative attention directed at her. She’s supposed to be some kind of director but her professionalism and performance is piss poor…
She is an assclown and no one takes her seriously.
Well, what do you expect from an industry that brags about their bling and their hot rides, while bragging about how many millions they have and that you are not good enough to be part of their crew, while they pop their colon cleanse pills and get all excited about a second rate party with washed up 80s rappers. Nuff Said.
how could they bitch they dont even give out traffic sources
they are fake to bitch bout some any ways
Pace stop bitching on PerformInsider Lol.
What’s wrong with masturbating to porn in basement?
I agree Pace. Somehow, somewhere the social spectrum and all these gossip channels became a part of our affiliate business. I have had guys/gals tell me that they have heard some rumor about me and my company and because of that they don’t feel good about doing business. Instead of asking me for deposits, referrals, trade references, or things of that sort they would rather gain or lose business based solely on gossip and water cooler chat.
Its childish, silly, reprehensible and down right embarrassing.
I have to defend these public gossip channels to prospective clients that have no hand in our affiliate business and are simply doing research on affiliate marketing or our company.
The worst part is having to sit there and defend this to colleagues who love and trust you for years based on your reputation.