clickTRUE Expands into Indonesia with InvestmentWritten by Pace Lattin
July 9, 2012 # 8:35 pm # Industry News, Specials # One Comment
clickTRUE, an online marketing and advertising agency in Singapore and Southeast Asia specialising in Search and Conversion strategies to help brand owners strategise, design and build compelling web experiences, recently expanded into Indonesia, and has received a boost in confidence through substantial funding via Series A financing, led by Nusantara Ventures.
clickTRUE Indonesia operates under its parent company, clickTRUE Pte Ltd, headquartered in Singapore, and is set up by the founders of HardwareZone.com.
“Our vision is to differentiate ourselves as a top specialist in the search marketing space in Southeast Asia, and the expansion into Indonesia propels us toward becoming a regional brand and agency to better support our multinational clients and partners,” stated Jackie Lee, CEO of clickTRUE.
With a 240 million strong population, and approximately 40 million internet users, Indonesia is an important market for clickTRUE as digital market penetration and patterns are just emerging. The current internet penetration rate is at 17% and it is rapidly growing but her digital ad spends only averages a mere 2%. Earlier in March 2012, Google set up office in Indonesia – a strong indicator that Indonesia has untapped market potential.
He added, “We’re at the forefront right now, and are committed to establishing ourselves steadily and gaining a strong foothold in Search and Performance Marketing in Indonesia to become a trustworthy partner for companies to work with and capture the increase in digital expenditure when online consumption grows.”
At the same time, clickTRUE also wishes to welcome Shinta W. Dhanuwardoyo, founder of Bubu.com and Managing Partner at Nusantara Ventures, who will sit on the Board of Directors of clickTRUE Indonesia. A veteran in the digital industry in Indonesia, Shinta would be no stranger to any Indonesian who’s been in the online business.
“There is so much potential for growth in Indonesia. clickTRUE has the expertise and tools to help businesses in Indonesia click their way to success. With the evolving internet landscape, it’s still very exciting for me to be a part of this even though I’ve been doing this for years. This is exactly what we need for Indonesia to move forward in terms of performance marketing in the digital space,” Shinta remarks.
Not one to rest on its laurels, clickTRUE was also awarded the Yahoo! Platinum Search Marketing Agency Ambassador for Southeast Asia region not too long ago, in its efforts to grow itself as a reliable consultancy that clients are able to trust to achieve the best results for their business in the region.
It is also the 1st Google Analytics Certified Partners in Southeast Asia, and aims to provide clients in Indonesia with the best practices to grow their business, whether it is in optimisation, conversions or social media. clickTRUE Indonesia will be offering the full suite of online marketing and advertising services.
clickTRUE is held by Kyosei Ventures which is an associate of the Singapore Press Holdings and currently has offices in Singapore, Malaysia, Thailand and Indonesia.