Are Apple Users Slightly Retarded?Written by Pace Lattin
July 29, 2012 # 8:54 pm # Marketing Insights, Specials # 8 Comments
For some unknown reason Apple has started new advertising, that has gone a bit viral, that promotes Apple users as, well… slightly inept. If you’ve missed these ads, they show Apple Employees helping consumers with a variety of issues at all times of the day. The ads seemingly imply that if you own a Mac, or really into Apple, you are more than slightly unable to handle normal tasks. The ad below is actually a bit on the creepy side and can be read as either stupid man needs help or stalker follows teenage boy home to wake him up in the middle of the night. Whatever you take of the ads, you have to wonder if Steve Jobs would have ever approved these ads, as they don’t seem to imply innovation. Apple went from “Think Different” to “Think Less” in a decade?