Android Still Leading According to comScoreWritten by Michael Levanduski
July 4, 2012 # 2:58 pm # Industry News, Specials # No Comments
All big companies will promise certain things, or make their platforms seem like the absolute best to advertise on, whether that’s the case or not. It’s important that advertisers know the truth before investing huge amounts of money in advertising with companies that may not even get them the results that they are paying for. Companies like comScore, Inc. are around to help people wade through all the catered messages and exaggerated truths. They have recently released reports on the May 2012 mobile subscriber market share. The reports give information on trends in the mobile phone industry during a three month period on average, essentially giving advertisers a guideline for what has become successful in which areas.
First, comScore reports information on the top OEMs in the market, and each of their share percentage of mobile subscribers. In February, and all the way through to May, Samsung has held the highest percentage of the world’s mobile subscribers at 25.7%, with LG behind them at 19.1%, and then Apple at 15%. In spite of the recent lawsuits between Apple and Android, it’s not surprising to see two Android powered OEMs on the top, above Apple in sales significantly.
Next, comScore continues on in a second chart, reporting the share percentages for smartphone subscribers, in terms of the different operating systems in the industry. As became obvious in the previous statistics, Google Android was doing much better in percentage than Apple. With 50.9% of smartphone subscribers being Google Android users, and only 31.9% being Apple iPhone users, Google seems to have mastered not only the advertising world, but the mobile market as well. However, these statistics could very well be less important to advertisers than the final set of statistics that comScore, Inc. gives its readers.
What every advertiser or brand is most interested in for the mobile market is mobile content usage. Well, comScore gives readers a breakdown of the percentages of mobile subscribers using phones for each different function, which are as follows; sent text messages to other phones is at 74.8%, used downloaded apps at 51.1%, used browser at 49.8%, accessed social networking sites or blogs at 36.7%, played games at 33.5%, and finally listened to music on mobile phones is at 27%. With the highest point change since February, 1.6 points, apps seem to be growing largely, and are being used much more by mobile phone subscribers in the country. Still, though, the most popular use for smartphones remains text messaging.
The business world can often prove to be dishonest, so releasing such statistics as these to the public really helps keep investors and advertisers in the know about the big names in the mobile market. Although the statistics may not come as a surprise to you, there are some out there who have a totally different view of how the market is working, eventually causing them to make bad marketing decisions. At comScore, Inc., they are, “a leader in measuring the digital world,” and tell advertisers the most important things they need to know.