Performance Marketing Insider Articles in July, 2012

Article Archive for July 2012

Home » Archive » July 2012

Neverblue Bought by GlobalWide Media

Auction_Sold

Neverblue has lucked out, with GlobalWide Media purchasing the company today for a currently unknown amount. Neverblue had been on the auction block until today, as part of the bankruptcy proceedings of its parent company, V2V (Velo) Holdings.  While most of the industry said that Neverblue would most likely be bought and easily survive the […]

Facebook’s BS Bots Come to Light?

social-bots

I don’t know why I’ve been making Facebook out to be some angelic, internet superhero that could accomplish anything that advertisers need. According to a story by Limited Pressing, a small ecommerce company, Facebook is anything but honest to their advertisers, or at least this one in particular. Apparently, Facebook has not been so clean […]

Google Acquires Facebook Marketing Platform?

WildfireFounders

Even though Google+ has been improving more each day that passes, Google is known as being a little bit behind in the line of social marketing. We know that, and so do they, which is why they’ve been focusing on their social marketing strategies. It’s the reason for Google+’s sudden boosts and Google knows that […]

Android’s Market Share Drops

android

From what I’ve been hearing lately, I was under the impression that Android has been a better option for advertisers than iOS in recent months. All of the reports on mobile marketing that have compared the two have commented on how much better Android is for advertisers, and how CTRs on Android platforms often prove […]

Two Things Affiliate CPA Networks Must Do

bevomedia2

It is harder than ever for publishers to find the right affiliate network. Networks have been going down left and right, making it hard to know who to trust. There are some key factors that publishers should be looking at to see if a network is a good candidate or not for their business. These […]

Epic & Kinetic Social Explains Why They Screwed Over Affiliates

don-mathis

Remember Epic Media Group and Don Mathis, the guys who just a few months ago, in my humble opinion, basically sabotaged their own company in order to spin off another company and not pay any affiliates? Well, the original article became a viral sensation in the industry and thousands of affiliates spread the word about […]

High CTR Banner? Make it Blank.

maus

Not sure if you heard the news, but a blank banner seems to perform better than most real banners. Seriously: A banner with nothing whatsoever on it, seems to actually do better than pretty much any banner whatsoever.  According to ARF, the weird name for the Advertising Research Foundation, in a very non-official study conducted […]

New Technology: Click To Play Advertising

ClickToPlay

ADOTAS – Today’s entrepreneurs are creative in marketing their products and services. They realize that the advertising landscape is changing rapidly. What worked yesterday may or may not work today. Well, the newest advertising method that is taking the world by storm is Click to Play or CTP video ads. These ads combine and old […]

Are Apple Users Slightly Retarded?

apple-genius-bar-ads

For some unknown reason Apple has started new advertising, that has gone a bit viral, that promotes Apple users as, well… slightly inept. If you’ve missed these ads, they show Apple Employees helping consumers with a variety of issues at all times of the day. The ads seemingly imply that if you own a Mac, […]

Why Are You A Total Failure? Finding Stability in Performance Marketing

Peter Tarr

Peter Tarr, the CEO of Monetize Digital (fka CPALead.com) sits down with our intrepid interviewer Murray Newlands about how Monetize Digital  has become one of the most successful companies in the industry making hundreds of millions of dollars on incentive-based marketing. Many new businesses pop up in this industry it seems on a weekly basis […]

Facebook Reccomendation Bar Increases CTR

facebook-recommendations

Facebook has a lot of gadgets, buttons, links, and options available to its users and those using the network to advertise. There are thinks like the famous Like, the new subscribe button that just came to the network, sponsored stories, invitations to events, and now its newest is the recommendations bar that launched just last […]

Google+ is Actually Growing

googleplus

There’s been some news in the line of Google+ and how it’s performance is holding up. Most people, when they heard of Google+, were extremely excited for it to come out, saying that it would be the next Facebook, trumping the one that already exists. Some people were worried that Facebook would be left behind, […]

Facebook Advertising Does $1 Billion in Q2.

fb-ad-revenue

Those advertisers who use Facebook for advertising, as well as those who are looking into doing the same have been patiently awaiting the results of Facebook’s quarterly earnings report for Q2. Today, that information was released by Facebook and the results seem quite satisfactory. Although Facebook was bound to recover from its advertising issues in […]

Lead Gen Strategies Grow

growth

Lead generation has always been somewhat of a struggle for those in marketing, becoming a process that takes determination and effort. Before the internet, the prospect of generating leads was hard to fulfill. Now, however, with all of the useful tools that have developed in the digital, online world, marketers have, “an opportunity to develop […]

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